fragment design Imagines BVLGARI's Luxe Accessories in Utilitarian Textiles
Denim, nylon and workhouse leather.
LVMH-owned luxury label BVLGARI is no stranger to street-leaning partnerships, having enlisted Ambush for bespoke bags and fragment design for something similar, earlier last year. The latter imprint has now rejoined BVLGARI for another round of co-branded accessories, including some laden with fragment‘s recognizable lightning bolt logo.
Executed in puffy nylon and sapphire-toned denim, the collaborative bags and wallets take cues from fragment mastermind Hiroshi Fujiwara‘s workwear inclinations, while the pebbled grain leather iterations are classic BVLGARI, speaking to quiet opulence.
Bold co-branding is printed across the tote bags, backpacks, shoulder bags and briefcases, accented by monograms, zippers and D-rings for additional function. Clutch bags, wallets, a key strap and bracelet are all realized in similarly neutral tones to the bag lineup and exclusively utilize the aforementioned leather to great effect. Here, the co-branding is executed in a small circular stamp-like shape, highlighting BVLGARI’s branding and fragment’s logo.
BVLGARI’s web store and specialty stockists will offer clients the opportunity to purchase the limited edition partnership beginning October 15, with some accounts taking pre-orders this week.
Fujiwara recently hinted that his BVLGARI partnership has much more to come, showing off a special Roma watch.
