Prada Inverts the Uniform for FW20

Tailoring turned on its head.

Fashion
9,192 Hypes 8 Comments

Prada is perhaps the most straightforward luxury brand in the fashion industry; even when taking cues from mad scientists and dramatically toying with proportion, its contemporary menswear collections are rooted in wearability, underscoring the meaning of “ready-to-wear.” Fall/Winter 2020 continues to push boundaries, without departing entirely from convention; it’s classic Prada.

Sleeveless knitwear kicked off a series of boxy blazers and plush corduroy coats, offset by trim slacks tucked into snub-nosed leather boots. Textural tweed-like fabrics and Prada’s signature rubber accents drove the following looks, bolstered by patterned sweaters and color-blocked accessories that drew from the artists of the Vienna Succession school, particularly Gustav Klimt. As the show wore on, the garments — all essentially rooted in the same utilitarian, accessible silhouettes — became more dramatic, leading from shirts with inset ruffle bibs to shearling coats given a glistening finish to shirts and pants finished with matching all-over geometric patterns, toeing the line between uniformity and the avant-garde.

“Let me say what’s the point of this show,” Miuccia Prada explained to Vogue. “I thought to give an indication that the only thing that makes me calm and optimistic is to give value to work … to give value to things that matter in your life and your work. And so the creativity is mixed with technicalities, which is a little bit similar to the Secessionist period when ideas, creativity, and actual work had to be all together. It’s to give respect to work, to effort, to fatigue and to what is difficult.”

Watch the entire Prada Fall/Winter 2020 presentation in full below, then relive its Frank Ocean-starring SS20 campaign.

Read Full Article

What to Read Next

Prada FW24 Makes the Business Man Look Outside
Fashion

Prada FW24 Makes the Business Man Look Outside

Miuccia Prada and Raf Simons examine two contrasting environments — the office and the outdoors — to create a collection defined by “renewal.”

Prada FW24 Is a Romantic Exploration of the Here and Now
Fashion

Prada FW24 Is a Romantic Exploration of the Here and Now

Miuccia Prada and Raf Simons allow the past and future to instruct the present at Milan Fashion Week.

Ferragamo FW24 Remixes the Roaring ‘20s
Fashion

Ferragamo FW24 Remixes the Roaring ‘20s

One century on, Maximilian Davis remasters the revolutionary era’s liberated uniforms for his contemporary clientele.


Blumarine Takes a Colorfully Soft Touch for FW24
Fashion

Blumarine Takes a Colorfully Soft Touch for FW24

Marking Walter Chiapponi’s debut collection as creative director.

Wiki Spends the Day in His Native New York with New "The Routine" Music Video
Music

Wiki Spends the Day in His Native New York with New "The Routine" Music Video

The underground New York City rap veteran shows off his city and daily routine.

George Condo Now Represented by Mega Art Dealer, Hauser & Wirth
Art

George Condo Now Represented by Mega Art Dealer, Hauser & Wirth

Following successful previous shows with international galleries.

Zion Williamson to Make NBA Debut on January 22 (UPDATE)
Sports

Zion Williamson to Make NBA Debut on January 22 (UPDATE)

After a two month recovery.

Darren Bader Posits Fruits, Vegetables as Sculptures in New Whitney Museum Exhibition
Art

Darren Bader Posits Fruits, Vegetables as Sculptures in New Whitney Museum Exhibition

Visitors are even invited to eat the produce.

Instagram Direct Messages Will Be Available on the Web
Tech & Gadgets

Instagram Direct Messages Will Be Available on the Web

Now you can access your DMs from a web browser.


Cactus Plant Flea Market and SPIDER Celebrate Yams Day 2020 With Exclusive Merch
Fashion

Cactus Plant Flea Market and SPIDER Celebrate Yams Day 2020 With Exclusive Merch

Available exclusively at the AWGE-hosted event.

Thundercat Announces New Album 'It Is What It Is" & Share Lead Single "Black Qualls"
Music

Thundercat Announces New Album 'It Is What It Is" & Share Lead Single "Black Qualls"

With Childish Gambino, Flying Lotus, Steve Lacy & more appearing on the project.

Matthew M Williams Previews Four New 1017 ALYX 9SM x Nike Air Force 1s
Footwear

Matthew M Williams Previews Four New 1017 ALYX 9SM x Nike Air Force 1s

Ahead of his brand’s FW20 runway show at Paris Fashion Week.

Y/Project FW20 Presents Sensible Textures With Unconventional Styling
Fashion

Y/Project FW20 Presents Sensible Textures With Unconventional Styling

With a ’70s sensibility.

Ninja Is Getting His Own Skin in 'Fortnite'
Gaming

Ninja Is Getting His Own Skin in 'Fortnite'

As part of Epic Games’ new ‘Icon Series.’

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.