Prada Inverts the Uniform for FW20

Tailoring turned on its head.

By
Fashion
8,209 Hypes 8 Comments

Prada is perhaps the most straightforward luxury brand in the fashion industry; even when taking cues from mad scientists and dramatically toying with proportion, its contemporary menswear collections are rooted in wearability, underscoring the meaning of “ready-to-wear.” Fall/Winter 2020 continues to push boundaries, without departing entirely from convention; it’s classic Prada.

Sleeveless knitwear kicked off a series of boxy blazers and plush corduroy coats, offset by trim slacks tucked into snub-nosed leather boots. Textural tweed-like fabrics and Prada’s signature rubber accents drove the following looks, bolstered by patterned sweaters and color-blocked accessories that drew from the artists of the Vienna Succession school, particularly Gustav Klimt. As the show wore on, the garments — all essentially rooted in the same utilitarian, accessible silhouettes — became more dramatic, leading from shirts with inset ruffle bibs to shearling coats given a glistening finish to shirts and pants finished with matching all-over geometric patterns, toeing the line between uniformity and the avant-garde.

“Let me say what’s the point of this show,” Miuccia Prada explained to Vogue. “I thought to give an indication that the only thing that makes me calm and optimistic is to give value to work … to give value to things that matter in your life and your work. And so the creativity is mixed with technicalities, which is a little bit similar to the Secessionist period when ideas, creativity, and actual work had to be all together. It’s to give respect to work, to effort, to fatigue and to what is difficult.”

Watch the entire Prada Fall/Winter 2020 presentation in full below, then relive its Frank Ocean-starring SS20 campaign.

Read Full Article

What to Read Next

Wiki Spends the Day in His Native New York with New "The Routine" Music Video
Music

Wiki Spends the Day in His Native New York with New "The Routine" Music Video

The underground New York City rap veteran shows off his city and daily routine.

George Condo Now Represented by Mega Art Dealer, Hauser & Wirth
Arts

George Condo Now Represented by Mega Art Dealer, Hauser & Wirth

Following successful previous shows with international galleries.

Zion Williamson to Make NBA Debut on January 22 (UPDATE)
Sports

Zion Williamson to Make NBA Debut on January 22 (UPDATE)

After a two month recovery.


Darren Bader Posits Fruits, Vegetables as Sculptures in New Whitney Museum Exhibition
Arts

Darren Bader Posits Fruits, Vegetables as Sculptures in New Whitney Museum Exhibition

Visitors are even invited to eat the produce.

Instagram Direct Messages Will Be Available on the Web
Tech

Instagram Direct Messages Will Be Available on the Web

Now you can access your DMs from a web browser.

Cactus Plant Flea Market and SPIDER Celebrate Yams Day 2020 With Exclusive Merch
Fashion

Cactus Plant Flea Market and SPIDER Celebrate Yams Day 2020 With Exclusive Merch

Available exclusively at the AWGE-hosted event.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.