Louis Vuitton Launches Custom Gibson Guitars for Nashville Store Reopening

Upgrading the limited-edition Les Paul guitars from 1959.

Fashion
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Never one to limit its expansive array of product offerings, Louis Vuitton has now unveiled two special guitars in order to celebrate the reopening of its Nashville store. To further emphasize its refreshed beginnings in the Tennessee capital, the French label tapped the city’s own Gibson to come up with the custom instruments, hoping to reflect the “unprecedented craftsmanship and dedication to innovation shared by both Houses.”

The brands worked with Gibson’s limited-edition Les Paul guitars from 1959, updating the styles with elegant details and posh typography. Louis Vuitton’s logos get interpreted in both oversized fonts (lacquered across the black edition) and dainty script text (featured on the red, white and blue version), while “Nashville” supplements the emblems in order to accentuate the inspiration behind the collaboration. Other elements focus on the actual quality of the guitar, with the labels utilizing mother of pearl fretboard inlays for a premium touch.

The instruments will be feature alongside Louis Vuitton’s usual assortment of luxury goods, while the revamped interior will play up Nashville’s musical prowess by offering a live performance space. Dubbed the “Music Trunk,” the area was designed in the likeness of Louis Vuitton’s signature trunks, marking the first space of its kind across all of the brand’s locations throughout the Americas.

Louis Vuitton’s Nashville boutique is open now at The Mall at Green Hills from 10 a.m. to 9 p.m. from Monday to Saturday, as well as 12 p.m. to 6 p.m. on Sundays.

Elsewhere for the French fashion house, it recently launched its Pre-Fall 2020 campaign, which imagined a “Wearable Library” of novels.

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