Lucie and Luke Meier take a road trip once more to exercise Jil Sander and its Spring/Summer 2020 collection. This season, Jil Sander enlists renowned French photographer Olivier Kervern — who has previously worked with the label once before for its SS19 trip to Hong Kong — to capture the SS20 collection on the island of Sicily and its capital, Palermo.
As the label describes, “There is no other place where layers of history, light and shade, clarity and diversity, nature and the human-made, turn into each other and merge as they do in Sicily and in Palermo.” As a result, the Meier duo presents a collection that is both traditional and contemporary, balanced by its use of signature, fool-proof cuts such as high necklines and wide-fitting garments and the contrasting use of shapes, notable in Kervern’s shot of the boot on the beach.
Kervern’s work is intimate and candid, which further notes the relaxed aesthetic the Meier’s achieve within their garments. Speaking on the campaign, the creative directors add, “These photographs are both abstract and sensitive; sharp, delicate, and extremely honest. In these environments and buildings, in these portraits, Olivier has captured the emotions we intended. It was a true pleasure working with him.”
Take a look at Jil Sander’s Spring/Summer 2020 advertising campaign in the gallery above, and shop the collection at Jil Sander stockists, its boutiques worldwide in the coming months.
In other news, Blondey McCoy and Berluti have reunited for its SS20 campaign.