Jimmy Butler Parts Ways With Jordan Brand, Becomes Sneaker Free Agent

10 months ahead of the multiyear contract’s expiration.

By
Footwear
8,295 Hypes 7 Comments

Jimmy Butler and Jordan Brand have officially parted ways, according to ESPN. The decision to end the multiyear contract between the Miami Heat forward and the brand was reportedly mutual and brings the relationship to a close 10 months prior to its contract expiration date of September 2020.

During his contract with Jordan Brand, Butler was seen sporting the latest Air Jordan models on and off the court. Additionally, Jordan Brand created a few different exclusive colorways for Butler, along with a special PE edition of the Air Jordan Retro 10 and a limited edition Air Jordan 29 Low. Jordan Brand also included the athlete in various global campaigns and released a limited edition apparel collection featuring his “Jimmy Buckets” logo.

When Butler first started out in the NBA as a Chicago Bulls rookie, he signed a footwear deal with adidas. A few seasons later he then joined Jordan Brand, reportedly taking a 75% pay cut to do so. Now the four-time All-Star will likely be courted by other brands eager to sign multiyear footwear endorsements. ESPN notes that a new deal would likely begin this season, perhaps even prior to All-Star Weekend in February 2020. Potential suitors include Puma, New Balance and Li-Ning and Dwyane Wade’s Way of Wade brand, companies who have all tried to up their presence in the NBA over the past few years.

Elsewhere in NBA news, former NBA commissioner David Stern has passed away.

Read Full Article

What to Read Next

Aston Martin Unveils Super-Limited Airbus Helicopter
Automotive

Aston Martin Unveils Super-Limited Airbus Helicopter

This Airbus ACH130 is inspired by Aston Martin’s automotive heritage.

London Man Arrested for Attacking $26 Million USD Picasso Painting
Arts

London Man Arrested for Attacking $26 Million USD Picasso Painting

The 20-year-old suspect said he will fight the charge.

Rick Owens' Intricately-Laced Maximal Runner Returns in Blacked-Out Version
Footwear

Rick Owens' Intricately-Laced Maximal Runner Returns in Blacked-Out Version

You can never have too many laces.


Blondey McCoy Suits up for Berluti SS20 Campaign
Fashion

Blondey McCoy Suits up for Berluti SS20 Campaign

Spotlighting Kris Van Assche’s contemporary tailoring in Rome.

YMC Reworks ASICS SportStyle Tarther OG With Aztec Prints & Premium Suede Details
Footwear

YMC Reworks ASICS SportStyle Tarther OG With Aztec Prints & Premium Suede Details

Expect an imminent release.

Gucci's Five-Part Mickey Mouse Sneaker Collection Is Available Now
Footwear

Gucci's Five-Part Mickey Mouse Sneaker Collection Is Available Now

The Chinese New Year pack includes the Rhyton, Ace, Slip-on and a pair of slides.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.