Off-White™ has announced the opening of its Hong Kong flagship store at K11 MUSEA in the Tsim Sha Tsui landmark. The new store overlooks the Victoria Harbour and features floor-to-ceiling windows, offering customers a unique shopping experience that’s just as special inside as it is outside.
The Virgil Abloh-helmed label will offer both menswear and womenswear pieces from its Fall/Winter 2019 collection, selling everything from cross-branded T-shirts and its industrial belt to rarer peices, like the upcoming collaborative capsule with UNDERCOVER.
Off-White™’s new store features a large LED screen on the outside of the shop, reimagining typical manikin-adorned window displays for something more conceptual. Inside, customers will be able to shop in the comfort of velvet-lined walls, relax on matching furniture, and take in the sights of marble, wood and steel constructions around the store.
Take a look at the new store in the gallery above, and experience it for yourself at K11 MUSEA now.
In case you missed it, Gucci has unveiled its FW19 ArtWall installations.
OFF-WHITE c/o Virgil Abloh™ K11 MUSEA KOWLOON
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