The ArtWall installations reference eras that are prominent in Gucci’s FW19 prêt-à-porter collection including the 1950s, ’60s, ’70s and ’80s, depicting models wearing the house’s garments. Just as Gucci did for its FW19 campaign, these advertisements channel the idea of vintage magazines by making the clothes the protagonist and using the luxury label’s moniker as a masthead. Gucci’s new adverts are dramatic and rightfully eccentric in the way the Italian house does best, celebrating the garments themselves for their construction, fabric and cut.
The ArtWalls can be found in Lafayette Street in Soho, Manhattan, in Mi-lan’s Largo la Foppa (in the district of Corso Garibaldi), near Brick Lane in East London (The Old Truman Brewery Courtyard), in Mexico City’s Avenida de Michoacan (in the Condesa area), in Shanghai’s Fengsheng Li, Jingan district, in Hong Kong’s D’Aguilar Street, Lan Kwai Fong; and in Yongkang Street, Da’an District, Taipei.
In other news, Rick Owens is showcasing his furniture in an exhibition in London later this month.