Gucci Celebrates the 1950s, '60s, '70s & '80s in Latest ArtWall Installations

Clothing becomes the protagonist in the label’s FW19 advertising campaign.

By
Fashion
4,431 Hypes 3 Comments

Gucci has unveiled the latest ArtWalls for its Fall/Winter 2019 advertising campaign, which were produced under the creative direction of Alessandro Michele.

The ArtWall installations reference eras that are prominent in Gucci’s FW19 prêt-à-porter collection including the 1950s, ’60s, ’70s and ’80s, depicting models wearing the house’s garments. Just as Gucci did for its FW19 campaign, these advertisements channel the idea of vintage magazines by making the clothes the protagonist and using the luxury label’s moniker as a masthead. Gucci’s new adverts are dramatic and rightfully eccentric in the way the Italian house does best, celebrating the garments themselves for their construction, fabric and cut.

The ArtWalls can be found in Lafayette Street in Soho, Manhattan, in Mi-lan’s Largo la Foppa (in the district of Corso Garibaldi), near Brick Lane in East London (The Old Truman Brewery Courtyard), in Mexico City’s Avenida de Michoacan (in the Condesa area), in Shanghai’s Fengsheng Li, Jingan district, in Hong Kong’s D’Aguilar Street, Lan Kwai Fong; and in Yongkang Street, Da’an District, Taipei.

In other news, Rick Owens is showcasing his furniture in an exhibition in London later this month.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

978 Users Online

What to Read Next

'Death Stranding' Reveals New 7-Minute "Briefing" Trailer & Key Art
Gaming

'Death Stranding' Reveals New 7-Minute "Briefing" Trailer & Key Art

Which was part of a 49-minute gameplay preview shown at Tokyo Game Show.

Drake's Unreleased Track "Behind Barz" Will Appear on 'Top Boy' Soundtrack
Music

Drake's Unreleased Track "Behind Barz" Will Appear on 'Top Boy' Soundtrack

The tracklist includes songs from Ghetts, AJ Tracey, Little Simz, Dave and more.

Soulland's All-Over Printed 'Playboy' Collab Pieces Are Here to Liven up Your FW19 Wardrobe
Fashion

Soulland's All-Over Printed 'Playboy' Collab Pieces Are Here to Liven up Your FW19 Wardrobe

Alongside its silk two-piece featuring artwork by Charlie Roberts.


adidas' Special Edition SC Premiere “Prost” Will Grant You VIP Access to Oktoberfest
Footwear

adidas' Special Edition SC Premiere “Prost” Will Grant You VIP Access to Oktoberfest

Done in collaboration with BSTN and Paulaner Brewery.

Amazon Music Remembers Notorious B.I.G in 'The Birth of Biggie: 25 Years of Ready To Die' Documentary
Entertainment

Amazon Music Remembers Notorious B.I.G in 'The Birth of Biggie: 25 Years of Ready To Die' Documentary

Celebrating 25 years since the New York rapper’s debut album released.

Nike Revamps Jordan Why Not Zer0.2 With Bold "Black/Vast Grey" Highlights
Footwear

Nike Revamps Jordan Why Not Zer0.2 With Bold "Black/Vast Grey" Highlights

A rich blend of ghosting and deconstruction.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.