adidas' Special Edition SC Premiere “Prost” Will Grant You VIP Access to Oktoberfest
Done in collaboration with BSTN and Paulaner Brewery.
Along with its updated “München Made in Germany” Oktoberfest pack, adidas is gearing up to release a special edition SC Premiere “Prost” sneaker alongside BSTN.
Just like the “München Made in Germany” models, the SC Premiere “Prost” has been created to celebrate the famous Bavarian event and will serve as a special VIP ticket for Oktoberfest. Limited to just 100 pairs, each individually numbered sneaker has been crafted from various white premium leather panels, giving it a luxe vibe, and boasts light grey suede detailing on the heel counter. Inside, the liner features the Bavarian flag, while the word “Prost” — German for “Cheers” — is embossed in gold on the lateral sides of the sneaker. Check out the SC Premiere “Prost” modeled by footballing star Serge Gnabry above.
The demure sneaker will then come with a set of coasters, pins and a bottle opener, all created in collaboration with Paulaner Brewery. Additionally the limited-edition sneaker will allow entry into the VIP area of the Paulaner festival tent on September 22, the famous first Sunday of Oktoberfest. Oktoberfest runs from Saturday, September 21 until Sunday, October 6 in Munich.
Each pair of adidas Originals‘ Special Edition SC Premiere “Prost” will be raffled off live exclusively at the Munich-based BSTN store on Friday, September 20. Interested buyers can register for the raffle starting Monday, September 16 until Thursday, September 19.
For more sneakers you can purchase now, Fucking Awesome, sacai and Social Status led a collab heavy lineup in this week’s best footwear drops.
