Jordan brand newcomer Zion Williamson dominated the courts at the Dunlevy Milbank Center in Harlem on Saturday, unveiling the Air Jordan 34 with the help of a few crowd-pleasing moves. The New Orleans Pelican rookie showed off the sneakers by slamming down several impressive dunks, including a left-handed windmill and a between-the-legs maneuver.
Throughout all the action, Williamson helped to highlighted some of the proprietary features of the new Jordan 34 silhouette. For one, the shoe introduces what the brand calls the “Jordan Eclipse Plate,” a new technology that is meant to help provide “optimal explosion off the foot.” Other features include Zoom Air units at the forefoot and heel, a herringbone traction outsole and a midfoot reinforcer.
“The Eclipse Plate takes the inherent values of the propulsion Flight Plate, a technology that is well-loved by Jordan athletes, and helps reduce the overall stiffness and strips down the weight,” said Jordan Brand designer Tate Kuerbis, who also created Michael Jordan’s Air Jordan 18 sneaker (the final edition during his career).
“One of the things I love about this shoe is that it doesn’t remind you of any Jordan from the past,” said Kuerbis. “But it does remind you of the purest form of a basketball shoe.”
The Air Jordan 34 is slated to release on September 25. Stay tuned for more details on Nike’s webstore.
For more in footwear, take a closer look at the Air Jordan 4 “What The.”