Pyer Moss staged its Collection 3 “Sister” runway show in Brooklyn last night amid an exuberant crowd of industry heads and brand fans alike, taking over the 3,000-seat Kings Theatre in Flatbush for the event. Creative director Kerby Jean-Raymond celebrated “Godmother of Rock N’ Roll” Sister Rosetta Tharpe this season, continuing his drive to reverse the erasure of black culture by deservedly placing it in the spotlight. All the while, the harmonious “Pyer Moss Tabernacle Drip Choir Drenched in The Blood” performed a medley of R&B, hip-hop and gospel tunes, ushering the audience through a wave of emotions and historical periods.
Prints courtesy of artist Richard Phillips lit up the apparel, showcasing vibrant portraits of Tharpe with her guitar. Driving the collaboration’s thoughtfulness home, the collaboration with Phillips was sparked after Jean-Raymond learned that the artist had served a 45-year stint in jail for a crime he didn’t commit, spending much of his time behind bars painting. Alongside the colorful tops and dresses, Pyer Moss’ familiar use of baggy blazers and pants was modeled on the likes of Lil Keed and Stranger Things star Caleb McLaughlin, the latter of whom opened the Reebok by Pyer Moss portion, revealing the new Experiment 4 Trail Fury collaboration sneaker.
Pyer Moss also paid homage to Sean John this season, using the label’s iconic logo on velvet suits and leather trucker jackets. The Sean “Diddy” Combs-founded brand’s famous “Vote or Die” graphic was also given an update: “Vote or Die. For Real This Time.”
Post-show, Jean-Raymond explained to press how it was a bit of a full circle moment, recalling how “Puff” and Jeffrey Tweedy, Sean John president and CEO, gave him a fashion scholarship in the early 2000s. “I felt that what [Diddy] and Jeffrey Tweedy created was so prolific at the time, them being on runways and stuff…it was like this welcome home moment for me. It made a lot of sense to go back to Sean John,” said Jean-Raymond.
Take a closer look at the backstage experience in the gallery above, and scroll below for more looks from the runway.
For more in fashion, catch up on Helmut Lang’s Spring/Summer 2020 show.
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@hypebeaststyle: Get an exclusive look inside the @pyermoss Collection 3 runway show, titled “Sister.” Creative Director @kerbito returned to showcase a new range of womenswear, menswear and the brand’s Reebok by Pyer Moss line, presented in homage to Sister Rosetta Tharpe — the Black musician credited as the “Godmother of Rock N’ Roll.” Head to our bio link for more. ⠀ Photo: Eddie Lee/HYPEBEAST⠀ Video: Patrick Johnson/HYPEBEAST⠀ Music: @userdeleted_95
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