ADER Error Stages Its Own Movie Set for FW19 "Film in Fashion" Campaign
The collection references film studios like Paramount Pictures and Warner Bros.
ADER Error has taken a page out of Hollywood’s book for its Fall/Winter 2019 “Film in Fashion” campaign, showing off its sportswear pieces through a series of images shot on a movie set. The Korean brand references classic movies like Forrest Gump, Rocky and Kill Bill throughout the photos, while also borrowing from famous film studios for key graphics in the collection.
Alongside the lookbook, the label has also released a short video to truly bring the theatrics of the set to life. Models dressed as directors, make-up artists and production crew are clad in casual hoodies and sweatshirts that play off of the logos from companies such as Paramount Pictures, Warner Bros. and Universal Studios. The “actors,” meanwhile, are costumed in pieces like button-ups, vests, ties, and blazers, showing off some of the more elevated pieces in the range. Outerwear finishes off several of the looks, with standouts like puffer coats and sherpa jackets providing cozy and seasonal options.
See the pieces in action in the official campaign video below and shop the FW19 collection now at ADER Error’s webstore.
For more in fashion, check out the brand’s wool sweater that spotlights Rocky Balboa.
