adidas Retaliates Against Forever 21's Counterclaims in Ongoing Trademark Lawsuit

It’s been two years since the suit was filed.

Fashion
8.6K 2 Comments

Two years after German sportswear giant adidas filed its lawsuit against Forever 21 for allegedly infringing on its trademark rights for the three stripes, the former is now retaliating against the counterclaims made by the fast fashion retailer.

In particular, Forever 21 has counterclaimed that adidas’ three-stripe trademark is invalid because it is used for decorative purposes and not as an indicator of source, which is a requirement under trademark laws. To this, adidas argues that the brand “does not use stripes merely as a design element” and that it is actually “a source identifier that adidas has carefully cultivated through its investment of hundreds of millions of dollars in advertising and promotions, including its sponsorships of athletes, sports teams, musical artists, and fashion designers.” The German brand goes on to say that even if its trademark were being used for decorative purposes, it nonetheless is “a strong and famous source indicator” that distinguishes adidas’ products from other brands, and therefore should be protected by law.

adidas has requested for the court to issue a summary judgment in its favor, but the court has yet to decide on the matter. Stay tuned as the story develops.

In other news related to Forever 21, the company has just filed for Chapter 11 bankruptcy protection.

Read Full Article

What to Read Next

Instagram Launches Drop Reminders for In-App Shoppers
Tech & Gadgets 

Instagram Launches Drop Reminders for In-App Shoppers

Inspired by sneaker culture.

A Full Look at 'The Nightmare Before Christmas' x Vans Footwear & Apparel
Footwear

A Full Look at 'The Nightmare Before Christmas' x Vans Footwear & Apparel

Referencing the movie’s best-known moments & characters.

Pen & Paper: Alexandre Luu
Art 

Pen & Paper: Alexandre Luu

The multi-faceted artist brings levity to his work.

'The King's Man's Latest Trailer Sheds Light Into the Agency's Formation
Entertainment

'The King's Man's Latest Trailer Sheds Light Into the Agency's Formation

“Witness the rise of the civilized.”

Elon Musk Unveils SpaceX's Starship Prototype
Tech & Gadgets

Elon Musk Unveils SpaceX's Starship Prototype

164 feet tall and weighing 200 tonnes.


In Gold We Trust Previews SS20 at London Fashion Week
Fashion

In Gold We Trust Previews SS20 at London Fashion Week

Presented by In Gold We Trust
Industrial vibes.

Here's Your Best Look at the Off-White™ Chunky Mid-Top Basketball Sneaker (UPDATE)
Footwear

Here's Your Best Look at the Off-White™ Chunky Mid-Top Basketball Sneaker (UPDATE)

The outsole gives off strong 90s vibes.

The Best Skincare Products for Sensitive Skin
Fashion 

The Best Skincare Products for Sensitive Skin

Our picks for cleansers, moisturizers and more to keep sensitive skin in check.

Lugz Taps Into the Spirit of Adventure With FW19 Boot Collection
Footwear 

Lugz Taps Into the Spirit of Adventure With FW19 Boot Collection

Presented by Lugz
Featuring three styles designed for exploration.

BYBORRE Crafts Hi-Spec Cycling Capsule for Rapha
Fashion

BYBORRE Crafts Hi-Spec Cycling Capsule for Rapha

The “Limited Edition Transfer Collection” is woven to breathe and insulate.

More ▾