After unveiling its brand-new Joyride cushioning technology last month,
As noted with its debut, the sneaker is filled with thousands of tiny beads in the outsole, a design that Nike says creates “multi-dimensional displacement” and allows for a more personalized running experience. The upper of this edition has been layered with pink mesh and synthetic paneling and outlined in black along the lace keeper. Pops of blue are featured on the back of the collar and the midsole, while orange gets added to areas like the heel logo and the tip of the tongue. An iridescent Swoosh is applied to the toe cap to finish it off.
The Joyride NSW Setter “Hyper Pink” is available now from Nike Japan’s webstore, and is priced at ¥19,440 JPY (approximately $180 USD).
On the heels of Nike’s announcement regarding its Joyride technology, an opinion piece written for Gizmodo called the brand out for its use of TPE beads and possible implications of plastic pollution.