NOAH’s latest collection features prep staples mixed with an outdoor aesthetic. Striped turtlenecks and button-up shirts serve as staples for layering. Pieces for colder weather include plaid work shirts and jackets, fleece pullovers, argyle sweaters, a leather jacket with a playful skeleton print, and sweatshirts with classic NOAH branding. Colorful patchwork-like pants are paired with matching jackets.
Pieces such as the “Save the Whales” T-shirts emphasize founder Brendon Babenzien’s value in speaking out on issues that matter, donating portions of profits to causes that the company believes in. For Earth Day 2019, Babenzien held a two-week-long installation at the Galeries Lafayette Champs Elysées which commented on the United States’ responsibility in global climate change.
The collection will be available on NOAH’s website on August 22 and at in-store locations starting August 15 in New York, August 17 in Tokyo, August 29 at DSM LA and September 5 at DSM London. New products will be released every Thursday through December. Be sure to check out Online Ceramics’s latest tie-dye shirts which remark on our ongoing challenge with climate change.