After releasing this season’s kit for Liverpool FC — inspired by ex-manager Bob Paisley — New Balance‘s five-year contract with the Merseyside club is about to come to an end, and Forbes has reported that
As the current winners of the Champions League and shy of just one point from also championing the Premier League last season, Jurgen Klopp’s team has no doubt gained a huge amount of traction and popularity lately — possibly enough for a record-breaking kit deal with sportswear giant Nike starting from the 2020/2021 season. The current English record is held by Manchester United and adidas, which pays the team £75 million GBP, or roughly $92 million USD a year. While New Balance retains first refusal for an extension with the Reds, if Nike is really willing to pay that large a sum, it’s unlikely New Balance would be able to match that offer.
Nike’s interest in Liverpool FC had been reported as early as April this year, but at the time it was also suggested that adidas was a keen contender. There’s currently no word from either Nike or Liverpool FC about the potential record-breaking deal, so stay tuned as the story develops.
For more sports news, XFL has announced the team names and logos for its 2020 season.