Lana Del Rey Shares Double "F*ck it I Love You" & "The Greatest" Visuals

In anticipation of her upcoming record Norman F*cking Rockwell, Lana Del Rey has dropped back-to-back visuals for “F*ck it I Love You” and “The Greatest.” The poster child of vintage Hollywood pays homage to California in contrasting ways, first enjoying the sun and surf in the former, then flipping the coin to a darker, post-afterparty tune in the latter.

Del Rey dreamily serenades a romantic number at first, open and honest about her feelings as she lives that sun-kissed life with bodybuilder Richard Lee. The straightforward air of affection gradually turns into a melancholic ode to good memories of her past, with the singer reflecting on her rise to stardom and how different the world is now. As she looks back at those recollections (“I miss Long Beach and I miss you, babe / I miss dancing with you the most of all / I miss New York and I miss the music / Me and my friends‚ we miss rock ‘n’ roll“), she also notes the ever-evolving state of pop, namedropping Kanye West and the late David Bowie’s “Life on Mars?” as a measure of change. If she ever struck out — whether due to her inability to keep up with the times or the world disintegrating — Del Rey is content with the legacy she’s created.

Watch the visuals for “F*ck it I Love You” and “The Greatest” above, and stream the singles on Spotify and Apple Music. Norman F*cking Rockwell drops August 30.

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