Take a Look Inside adidas' Sprawling German Headquarters

The company recently celebrated its 70th anniversary with a new building.

Design
11.4K 1   Comments
Prefer Hypebeast on Google
Save

adidas is celebrating a major milestone this year with its 70th anniversary this month. In conjunction with the landmark event, the company has opened a sparkling new building at its Herzogenaurach, Germany-based headquarters named the “Arena.” The new building was designed in the essence of a soccer stadium and is built on top of 67 filigree columns, making it appear as if the structure is floating in the air.

An architectural stairway greets employees as they walk into the space, reportedly accounting for as much energy as it would take to complete a marathon if walked up and down once every day for a year. The floorplan was designed with an open workplace concept, supporting an easy flow of communication. It’s split into six different sections that represent adidas’ “six key cities” (Los Angeles, New York, London, Paris, Shanghai and Tokyo). Outside of the Arena, other highlights of the headquarters include the “Laces” and the “Halftime” buildings, which are both themed around the headquarters’ “World of Sports” motif.

Several high-profile figures were on hand to celebrate the anniversary, including adidas collaborators Pharrell Williams and Stan Smith. Legendary hip-hop group Run DMC, who helped make the German sportswear brand cool with its 1986 “My adidas” track, was also in attendance to give an exclusive performance to employees.

“Our work environment is unrivaled anywhere in the world: We offer modern buildings, an attractive working environment designed specifically for our unique adidas culture and, of course, a variety of sports facilities on our campus,” said adidas CEO Kasper Rørsted.”This puts us in a perfect position for the future, continuing on our international growth track and making our product range even more sustainable.”

Check out the new space above and relive “My adidas” below.

In other German design news, STANDART has brought the first-ever concept space to the city of Cologne.

Read Full Article

What to Read Next

Take a Closer Look at the Kith and adidas Originals’ “Denim” Samba
Footwear

Take a Closer Look at the Kith and adidas Originals’ “Denim” Samba

Mismatched textures and premium denim overlays bring a refined reimagining of the iconic sneaker.

Take a Closer Look at the Bad Bunny x adidas F50 Ghost Sprint “Dark Marine” Colorway
Footwear

Take a Closer Look at the Bad Bunny x adidas F50 Ghost Sprint “Dark Marine” Colorway

Characterized by a pale ice blue “spider-web” mesh overlay that envelops the purplish multi-toned upper.

Take an Official Look at the adidas Forum Cubism SQ Forget-me-nots-Exclusive Colorway
Footwear

Take an Official Look at the adidas Forum Cubism SQ Forget-me-nots-Exclusive Colorway

Featuring a tonal light beige brown.


Take a Look Inside Ome Dezin’s 4,500-Square-Foot Hollywood Hills Restoration
Design

Take a Look Inside Ome Dezin’s 4,500-Square-Foot Hollywood Hills Restoration

Featuring warm woods, richly veined natural stone, and stainless steel, the updated 1990s contemporary residence seamlessly merges with its woodland landscape.

Future, Meek Mill & Doe Boy Reconnect for New "100 Shooters" Visual
Music

Future, Meek Mill & Doe Boy Reconnect for New "100 Shooters" Visual

Future continues to deliver new videos.

Alex Knost Joins Vans for Sneaker Collection Inspired by His Cadillac
Footwear

Alex Knost Joins Vans for Sneaker Collection Inspired by His Cadillac

Upgrading two styles with glossy finishes.

Nike Is Named World's 8th Healthiest Company
Footwear

Nike Is Named World's 8th Healthiest Company

Following increased sales and two monumental ad campaigns.

NGHTMRE & ZHU Deliver Glitched-Out Grooves on "Man's First Inhibition"
Music

NGHTMRE & ZHU Deliver Glitched-Out Grooves on "Man's First Inhibition"

A new collaborative single featuring Kidd Keem.

Virgil Abloh's "Figures of Speech" Exhibition Gets a One Week Extension (UPDATE)
Art

Virgil Abloh's "Figures of Speech" Exhibition Gets a One Week Extension (UPDATE)

Due to popular demand.

World’s Longest Tunnel Slide Is Failing to Attract Thrill-Seekers
Art

World’s Longest Tunnel Slide Is Failing to Attract Thrill-Seekers

Designed by famed artists Anish Kapoor and Carsten Höller.


Nike to Release Air Max 200 in "White/University Red" Colorway
Footwear

Nike to Release Air Max 200 in "White/University Red" Colorway

A new color combination for the popular air-infused sneaker.

Supreme FW19: Here's What Went Down at NYC's First Drop
Fashion

Supreme FW19: Here's What Went Down at NYC's First Drop

Mary J. Blige tees, toy paratroopers and scratch-off box logo stickers.

Cody Hudson Crafts Plant-Shaped Wooden Sculptures for Louis Buhl & Co.
Art

Cody Hudson Crafts Plant-Shaped Wooden Sculptures for Louis Buhl & Co.

Continuing Hudson’s practice of creating graphic adaptations of living things.

HODINKEE Revives El Primero G381 Timepiece for Zenith's 50th Anniversary
Watches

HODINKEE Revives El Primero G381 Timepiece for Zenith's 50th Anniversary

Featuring gold detailing and a “panda” face, just like the original.

Edward Norton's ‘Motherless Brooklyn’ Trailer Showcases Star-Studded Cast
Entertainment

Edward Norton's ‘Motherless Brooklyn’ Trailer Showcases Star-Studded Cast

Starring, written and directed by Norton himself.

Patric Hanley Unveils Vivid Gestural Paintings at The Elizabeth Collective
Art

Patric Hanley Unveils Vivid Gestural Paintings at The Elizabeth Collective

Mixed-media works displayed across the Beaux-Arts mansion in New York City.

More ▾