Nike Is Named World's 8th Healthiest Company
Following increased sales and two monumental ad campaigns.
In a new survey, YouGov BrandIndex recently ranked Nike as one of the top ten “healthiest” companies across the globe. The list is mainly comprised of tech companies, with Google, WhatsApp, YouTube, Samsung and Facebook taking the top five spots. Nike falls closely behind at number eight, which makes the brand one of only two non-digital companies to claim a top ten ranking. Adidas follows closely behind Nike at number eleven.
In order to be considered “healthy,” each company had to receive high scores across six categories – Impression, Quality, Value, Satisfaction, Recommend, and Reputation. In today’s tech-centric age, it comes as no surprise that digital companies are thriving. However, brand longevity and loyalty also proved to be key factors in the evaluation. “While many of the top five have only been around for the last decade or two, classic brands that have been around a good while longer also make the list,” states the report.
The survey took place beginning on July 1, 2018, and ending June 30, 2019, which coincided with a period of increased public engagement for Nike. In September 2018, Colin Kaepernick was named the face of the brand’s “Just Do It” campaign – a controversial move that was largely embraced by activists and sports fans alike. Despite backlash from opposers, the emotional campaign even garnered Nike an Emmy nomination and an all-time high for its stock value. Shortly after, Nike released another Dream Crazy ad to celebrate boundary-pushing female athletes across all sports, aptly named “Dream Crazier.” In addition to public awareness gained from ad campaigns, Nike also saw an approximate 13 percent increase in revenue during Q4 of 2018.
View the full top 25 list below and check out the full survey on YouGov BrandIndex’s website:
1 – Google
2 – WhatsApp
3 – YouTube
4 – Samsung
5 – Facebook
6 – Amazon
7 – Ikea
8 – Nike
9 – Paypal
10 – Netflix
11 – Adidas
12 – Uniqlo
13 – Lego
14 – Colgate
15 – Almarai
16 – Panasonic
17 – Tylenol
18 – LG
19 – Visa
10 – Toyota
21 – Nivea
22 – Booking.com
23 – Galaxy
24 – Al Baik
25 – Alipay
