Pharrell Williams is an American singer, songwriter, producer, and fashion designer. He created Billionaire Boys Club and Ice Cream with NIGO (founder of BAPE). As a highly influential style icon in streetwear and fashion, William’s launched ‘i am OTHER as a multimedia creative collective, partnering with the prominent brand, adidas Originals.
Created two streetwear lines with NIGO - Billionaire Boys Club and Ice Cream
Launch of ‘i am OTHER’
Entered long-term partnership with adidas
Pharrell Williams designed a 1000 euro sneakers in collaboration with chanel and adidas