Nordstrom Men's Latest "New Concept" Delivers Exclusives From Union, Fear of God, RHUDE and More

“Union & Company” offers bespoke gear from forward-thinking designers.

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Nordstrom continues its impactful “New Concepts” series with its fifth iteration: Union & Company. Stalwart Californian retailer Union LA has teamed up with a host of its pals to deliver an expansive selection of exclusive goods, dreamed up exclusively for Nordstrom.

Internationally-renowned imprints like like RHUDE, Marni and Fear of God join forces with the likes of No Vacancy Inn and Our Legends, complemented by Union’s no-nonsense in-house line and cozy goods from Reigning Champ. Elevated summer essentials like No Vacancy Inn’s graphic sweatshirt, Marni’s button-studded caps and Union’s Jordan Brand sweatpants co-mingle with seasonal accessories like Reigning Champ’s lightweight blanket, Bornxraised’s beach towel and RHUDE’s branded socks, informing the offering’s diverse color palette. A cohesive wardrobe brimming with personality emerges from the well-curated exclusives, with plenty of accessible items and statement pieces alike.

Shop the new items over on Nordstrom’s site and select Nordstrom storefronts.

Most recently, HYPEBEAST Japan selected Union’s Tokyo branch as one of Harajuku’s best retailers.

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Nordstrom “New Concepts” 005: Union & Company

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