Reigning Champ

Reigning Champ is a Canadian streetwear brand based in Vancouver, BC. Founded in 2007 by Craig Atkinson, who also founded wings+horns; Reigning Champ is operated under its parent company CYC Design Corporation. The brand is known for creating high-quality basics, with a focus on using heavyweight fleece and knits as its signature materials.

Reigning Champ Taps Everlast For a Limited-Edition White-Out Capsule
Sports

Reigning Champ Taps Everlast For a Limited-Edition White-Out Capsule

Featuring a pair of boxing gloves and a heavy bag.

Aritzia Acquires Reigning Champ for $63 Million USD
Fashion 

Aritzia Acquires Reigning Champ for $63 Million USD

As the retailer looks to expand its men’s category.

Junya Watanabe and Reigning Champ Reunite for Deconstructed Essentials
Fashion

Junya Watanabe and Reigning Champ Reunite for Deconstructed Essentials

Made with Reigning Champ’s signature Terry cotton fabric.

Jide Osifeso and Reigning Champ Reunite for "Season Two"
Fashion

Jide Osifeso and Reigning Champ Reunite for "Season Two"

Featuring a campaign shot by Stephen Tayo.

Air Jordan 5 "Alternate Bel-Air" Revives the '90s in This Week's Best Footwear Drops
Footwear

Air Jordan 5 "Alternate Bel-Air" Revives the '90s in This Week's Best Footwear Drops

Accompanied by vivid Nike ISPA Flow 2020 colors and an American release of the Air Jordan 1 Zoom High “Zen Green.”


Reigning Champ and ASICS Ready "Paris Edition" Capsule
Footwear

Reigning Champ and ASICS Ready "Paris Edition" Capsule

Inspired by France’s capital city, showcased in a lookbook starring André Saraiva, and featuring a new GEL-Nimbus 22 plus special apparel.

Artists Launch Initiatives to Benefit Black Lives Matter and Justice Organizations
Art 

Artists Launch Initiatives to Benefit Black Lives Matter and Justice Organizations

Including Takashi Murakami’s limited edition prints and Joshua Vides-designed “Direct Action” tees.

Joshua Vides, Jide Osifeso and Reigning Champ's "Direct Action" Collection Supports Social Justice
Fashion

Joshua Vides, Jide Osifeso and Reigning Champ's "Direct Action" Collection Supports Social Justice

100% of sales — not just the profits — will be donated to the Equal Justice Initiative.

Reigning Champ's "Rowing Pack" Draws From History of Competitive Rowing
Fashion

Reigning Champ's "Rowing Pack" Draws From History of Competitive Rowing

Arriving in a classic white and navy colorway.

Junya Watanabe MAN & Reigning Champ Craft Terry Zip Hoodie for Spring
Fashion

Junya Watanabe MAN & Reigning Champ Craft Terry Zip Hoodie for Spring

Reconstructed with cotton twill and premium Japanese fleece paneling.

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