Reigning Champ

Reigning Champ is a Canadian streetwear brand based in Vancouver, BC. Founded in 2007 by Craig Atkinson, who also founded wings+horns; Reigning Champ is operated under its parent company CYC Design Corporation. The brand is known for creating high-quality basics, with a focus on using heavyweight fleece and knits as its signature materials.

Junya Watanabe MAN & Reigning Champ Craft Terry Zip Hoodie for Spring
Fashion

Junya Watanabe MAN & Reigning Champ Craft Terry Zip Hoodie for Spring

Reconstructed with cotton twill and premium Japanese fleece paneling.

Reigning Champ and ASICS Reunite For "Vancouver Edition" Capsule
Footwear

Reigning Champ and ASICS Reunite For "Vancouver Edition" Capsule

A GEL-Quantum 360 5 Trail, a waterproof GEL-Cumulus 21 GTX and collaborative apparel, all inspired by Vancouver’s “Sea to Sky” trails.

High-Fashion's Love Affair With Tactical Gear Spotlighted in HBX's "Reconstruction" Editorial
Fashion

High-Fashion's Love Affair With Tactical Gear Spotlighted in HBX's "Reconstruction" Editorial

Featuring Stone Island, 1017 ALYX 9SM, Prada, Off-White™, Moncler, uniform experiment and many more.

Nordstrom Men's Latest "New Concept" Delivers Exclusives From Union, Fear of God, RHUDE and More
Fashion

Nordstrom Men's Latest "New Concept" Delivers Exclusives From Union, Fear of God, RHUDE and More

“Union & Company” offers bespoke gear from forward-thinking designers.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, Dior, NOAH and more.

Supreme's AJ14 Recalls an Iconic MJ Moment in This Week's Footwear Drops
Footwear 

Supreme's AJ14 Recalls an Iconic MJ Moment in This Week's Footwear Drops

Alongside collabs from PATTA, Reigning Champ and CdG.

Reigning Champ Taps ASICS for Futuristic Running Wares
Fashion

Reigning Champ Taps ASICS for Futuristic Running Wares

Layering pieces and shoes inspired by the heritage of Kyoto.

Reigning Champ Unveils New Muhammad Ali Installation at La Brea Store
Arts

Reigning Champ Unveils New Muhammad Ali Installation at La Brea Store

Six-foot cube displays of Ali’s most iconic moments.

Reigning Champ Taps Muhammad Ali for Commemorative Collaboration
Fashion

Reigning Champ Taps Muhammad Ali for Commemorative Collaboration

Honoring the people’s champion.

Artist Darío Escobar Installs Floating Soccer Balls at Reigning Champ Showroom
Arts

Artist Darío Escobar Installs Floating Soccer Balls at Reigning Champ Showroom

A surreal installation entitled “Obverse and Reverse XLI.”

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