Reigning Champ

Reigning Champ

Canadian Streetwear Brand
Reigning Champ is a Canadian streetwear brand based in Vancouver, BC. Founded in 2007 by Craig Atkinson, who also founded wings+horns; Reigning Champ is operated under its parent company CYC Design Corporation. The brand is known for creating high-quality basics, with a focus on using heavyweight fleece and knits as its signature materials.

2016

Releasing first shoe with New Balance (Aug 2016)
Releasing first Reigning Champ x Adidas project (Nov 2016)
Opening Toronto flagship store (Nov 2016)
Releases second MLS Cup Champions pack with MLS
Collaborates with Mitchell & Ness on official NBA product for All-Star Weekend in Toronto
Collaborates with Asics Tiger on their first apparel release

2015

Opens the Vancouver flagship store
Starts the Reigning Champ "One for One" project
Releases the first MLS Cup Champions pack with MLS
Launches Sea to Sky product line

2014

Collaborates with Everest NY

2012

Releases first collaborative shoe with Converse
Launches official website and online store

2007

Founded by Craig Atkinson
Reigning Champ Unveils New Muhammad Ali Installation at La Brea Store
Arts

Reigning Champ Unveils New Muhammad Ali Installation at La Brea Store

Six-foot cube displays of Ali’s most iconic moments.

Reigning Champ Taps Muhammad Ali for Commemorative Collaboration
Fashion

Reigning Champ Taps Muhammad Ali for Commemorative Collaboration

Honoring the people’s champion.

Artist Darío Escobar Installs Floating Soccer Balls at Reigning Champ Showroom
Arts

Artist Darío Escobar Installs Floating Soccer Balls at Reigning Champ Showroom

A surreal installation entitled “Obverse and Reverse XLI.”

Reigning Champ’s Summer Pack Is Perfect for a Day out at the Beach
Fashion

Reigning Champ’s Summer Pack Is Perfect for a Day out at the Beach

Jerseys, shorts, towels and slides.

Reigning Champ Announce Second Vancouver Flagship Store
Fashion

Reigning Champ Announce Second Vancouver Flagship Store

Teaming up once more with award-winning architect Peter Cardew

TDE & Reigning Champ Deliver Casual & Cozy Essentials for Monochromatic Capsule
Fashion

TDE & Reigning Champ Deliver Casual & Cozy Essentials for Monochromatic Capsule

Hoodies, sweatpants and more.

Reigning Champ Joins Ron Herman Japan for Fuzzy Spring Capsule
Fashion

Reigning Champ Joins Ron Herman Japan for Fuzzy Spring Capsule

Maximum comfort.

Reigning Champ and adidas Reunite for Grey UltraBOOST Mid ATR
Footwear

Reigning Champ and adidas Reunite for Grey UltraBOOST Mid ATR

A quick follow up.

A Look Inside Reigning Champ La Brea
Fashion

A Look Inside Reigning Champ La Brea

The brand opens its very first U.S. store.

Nick Young & Karlie Kloss Star in Reigning Champ x adidas's New Campaign
Fashion

Nick Young & Karlie Kloss Star in Reigning Champ x adidas's New Campaign

The two brands reconnect for Spring/Summer 2018 comfort wear.
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