Reigning Champ

Reigning Champ

Canadian Streetwear Brand
Reigning Champ is a Canadian streetwear brand based in Vancouver, BC. Founded in 2007 by Craig Atkinson, who also founded wings+horns; Reigning Champ is operated under its parent company CYC Design Corporation. The brand is known for creating high-quality basics, with a focus on using heavyweight fleece and knits as its signature materials.

2016

Releasing first shoe with New Balance (Aug 2016)
Releasing first Reigning Champ x Adidas project (Nov 2016)
Opening Toronto flagship store (Nov 2016)
Releases second MLS Cup Champions pack with MLS
Collaborates with Mitchell & Ness on official NBA product for All-Star Weekend in Toronto
Collaborates with Asics Tiger on their first apparel release

2015

Opens the Vancouver flagship store
Starts the Reigning Champ "One for One" project
Releases the first MLS Cup Champions pack with MLS
Launches Sea to Sky product line

2014

Collaborates with Everest NY

2012

Releases first collaborative shoe with Converse
Launches official website and online store

2007

Founded by Craig Atkinson
Nordstrom Men's Latest "New Concept" Delivers Exclusives From Union, Fear of God, RHUDE and More
Fashion

Nordstrom Men's Latest "New Concept" Delivers Exclusives From Union, Fear of God, RHUDE and More

“Union & Company” offers bespoke gear from forward-thinking designers.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, Dior, NOAH and more.

Supreme's AJ14 Recalls an Iconic MJ Moment in This Week's Footwear Drops
Footwear 

Supreme's AJ14 Recalls an Iconic MJ Moment in This Week's Footwear Drops

Alongside collabs from PATTA, Reigning Champ and CdG.

Reigning Champ Taps ASICS for Futuristic Running Wares
Fashion

Reigning Champ Taps ASICS for Futuristic Running Wares

Layering pieces and shoes inspired by the heritage of Kyoto.

Reigning Champ Unveils New Muhammad Ali Installation at La Brea Store
Arts

Reigning Champ Unveils New Muhammad Ali Installation at La Brea Store

Six-foot cube displays of Ali’s most iconic moments.

Reigning Champ Taps Muhammad Ali for Commemorative Collaboration
Fashion

Reigning Champ Taps Muhammad Ali for Commemorative Collaboration

Honoring the people’s champion.

Artist Darío Escobar Installs Floating Soccer Balls at Reigning Champ Showroom
Arts

Artist Darío Escobar Installs Floating Soccer Balls at Reigning Champ Showroom

A surreal installation entitled “Obverse and Reverse XLI.”

Reigning Champ’s Summer Pack Is Perfect for a Day out at the Beach
Fashion

Reigning Champ’s Summer Pack Is Perfect for a Day out at the Beach

Jerseys, shorts, towels and slides.

Reigning Champ Announce Second Vancouver Flagship Store
Fashion

Reigning Champ Announce Second Vancouver Flagship Store

Teaming up once more with award-winning architect Peter Cardew

TDE & Reigning Champ Deliver Casual & Cozy Essentials for Monochromatic Capsule
Fashion

TDE & Reigning Champ Deliver Casual & Cozy Essentials for Monochromatic Capsule

Hoodies, sweatpants and more.

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