Conceptual Creative Agency paq Drops "the co-z paq" Capsule Collection
The rising Kendrick Lamar cosigned brand shows how to do loungewear.
!["The co-z paq" Lookbook Capsule Collection London Based Conceptual Creative Agency Kendrick Lamar Cosigned Design Art Direction Photography Film Fashion Clothing T-Shirts Bedding](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F07%2Fpaq-co-z-lookbook-capsule-collection-t-shirt-drop-creative-agency-1.jpg?cbr=1&q=90)
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London-based conceptual creative agency paq has dropped its latest capsule collection called “the co-z paq.” The brand is known for its Kendrick Lamar cosign, who championed the brand by wearing it during an NBA All-Star game in 2018.
For its 2019 capsule collection, paq combined loungewear and streetwear together for what paq calls, “the perfect in-between for cozy circumstances (best worn chilled with no passa and a side of peace and quiet).” The collective has produced long sleeve T-shirts, shorts and sweatpants in khaki and orange that sport the phrase “Wake Up” repeated on the rear, alongside the slogan “and start dreaming, the rest is history.”
paq’s lookbook captures its team wearing the clothes, which is accompanied by a visual also shot by paq. Take a look at the growing brand’s seasonal capsule collection in the gallery above and pick up your favorite pieces online, which are priced between £40 GBP and £65 GBP (approx. $50 – $80 USD).
For more cozy clothing, take a look at Fear of God ESSENTIALS’ new sub-labels and Fall 2019 drop.