Dior Men's FW19 Campaign Pays Tribute to Designer's Artistic Past
Kim Jones’ collaboration with Raymond Pettibon features bold prints & utilitarian details.
Dior is honoring its namesake founder in its Fall/Winter 2019 men’s campaign, tapping photographer Steven Meisel to capture the couturier’s passion for art collecting. The visuals were inspired by American artist Raymond Pettibon’s studio, and juxtapose his punk-inspired pieces against Kim Jones’ utilitarian designs.
“We selected some of our favorite pieces of Raymond’s work which had never been seen or shown before because they were things I loved,” explained Jones.
Pettibon’s creations not only set the backdrop, but also make up several of the motifs and illustrations found within the assortment. A fur coat featuring a reworked leopard print lends a nod to both Jones’ affinity for nature and Christian Dior’s panther print from his first collection in 1947, paying homage to the label’s past and present. Meanwhile, items like harnesses, vests and Matthew Williams-designed buckle embellishments represent the contemporary facets of the range. Elsewhere, tailored suits, blazers and trousers present a series of polished looks typical of the house.
Browse through the images in the gallery above and watch the campaign video below.
For more fashion news, check out Helmut Lang’s Resort 2020 men’s and women’s lookbook.
