Gucci Replaces Off-White™ as World's Hottest Brand for Q2 2019

Virgil Abloh’s label drops to second place.

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Fashion
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Lyst has revealed its quarterly Lyst Index, with Gucci returning to the top of the “Hottest Brand” list for the fifth time over the last two years. The Italian label has replaced Off-White™ — which moves into second — with Balenciaga, Valentino and Prada rounding off the top five.

The Lyst Index’s top 10 hottest products for men was, once again, dominated by sneakers. Topping the list was the YEEZY BOOST 350 V2 in “Static Black Reflective,” while adidas also had its Beckenbauer sneaker on the list as well as its metallic Ozweego collaboration with Raf Simons. Overall, Lyst reports that general demand for adidas sneakers had increased by 336% compared to Q2 2018. Other products on the list included Prada’s banana and flame print shirt, Nike’s Air Force 1 “Earth Day” and RIMOWA‘s 21-inch suitcase.

You can take a look at the full Lyst Index over on the Lyst site now.

In other fashion news, take a look at the official power rankings of Virgil Abloh collaborations.

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