Balenciaga's FW19 Campaign Stars Real-Life Parisian Couples

Taking cues from casual French styling.

Fashion
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First seen in March, Balenciaga Fall/Winter 2019 is just now trickling out to stores. The seasonal range is loaded with house staples, from broad-shouldered coats to washed-out denim, modeled in the campaign imagery by actual French couples.

In selecting its street-cast models, Balenciaga strove to represent the “reality of Paris today,” according to the press release, choosing couples connected by very clear chemistry. Similarly, locations were scouted based on their tendency to inspire (authentic or cliché) romance.

Sporting square-toed boots and slouchy red suits, the duos all offer a distinct take on Balenciaga’s key looks, though there aren’t any Triple S in sight. Instead, enormous shirting co-mingles with boxy hoodies and solid color parkas mesh with baggy jeans. The resulting looks portray an authentic approach to reimagining the brand’s progressive goods, uniting comfortable accessibility with an elevated whimsy.

The new collection is currently arriving on Balenciaga’s site and stockists like SSENSE. Watch Ed Fornieles’ accompanying video below.

Most recently, Balenciaga introduced graffiti-covered bags, smartphone totes and its soon-to-be-omnipresent Track.2 sneaker.

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