For the second time in a row, New York City’s beloved burger chain will be serving up its Pride Shake for the whole month of June. For those who don’t know, the milkshake is a delicious concoction of cake batter and rainbow glitter sprinkles, finished off with a full layer of sprinkles on top. The Pride Shake will be available to purchase at all US Shake Shake locations (excluding stadiums, ballparks, transit centers and airports) for $5.69 USD.
Over on the merch, the capsule is comprised of a crop tee ($25 USD); a classic cut tee ($20 USD); a baseball cap ($20 USD); Bombas socks ($14 USD); and a laser cut acrylic rainbow burger chain from ISLYNYC, who also happens to be the official jewelry sponsor of WorldPride. The chain is extremely limited and retails for $150 USD. Head over to Shake Shack’s online store to cop the items now.
On top of this, Shake Shack will be donating $25,000 USD to The Trevor Project, a non-profit organization focused on suicide prevention efforts among the LGBTQ+ community. All proceeds from the retail collection will be contributed to this donation.
Earlier this year, Shake Shake was named one of the “Best places to work for LGBTQ Equality” and earned a 100% on the Human Rights Campaign’s 2019 Corporate Equality Index.