Showcasing behind-the-scenes footage of the rapper exploring the Spanish city’s streets in his Ozweegos, he touches on how hip-hop and its journey (both literally and figuratively) transformed him into a better man. “Traveling has definitely broadened my horizons. It’s help me see and take in other perspectives, and be open to other ways of life in every aspect.” He adds, “Hip-hop culture is so global now. It’s so global, you can’t be one-sided. You have to know how to navigate the world.” The visual ends with clips of King Push dominating the Primavera Sound stage, reiterating a motto that everyone should take to heart. “When you go against the grain and you win, you win big. And I always chase that high to win big.”
Watch the full video above. The adidas Originals Ozweego drops June 22.
In related news, adidas dropped a QR-equipped Pulseboost HD sneaker.