Pusha T Explores Barcelona in the adidas Originals Ozweego

King Push talks about his journeys with hip-hop in this new visual.

Footwear
6,054 Hypes 2 Comments

adidas Originals and travel platform Trippin linked up with Pusha T in Barcelona ahead of his Primavera Sound Festival appearance.

Showcasing behind-the-scenes footage of the rapper exploring the Spanish city’s streets in his Ozweegos, he touches on how hip-hop and its journey (both literally and figuratively) transformed him into a better man. “Traveling has definitely broadened my horizons. It’s help me see and take in other perspectives, and be open to other ways of life in every aspect.” He adds, “Hip-hop culture is so global now. It’s so global, you can’t be one-sided. You have to know how to navigate the world.” The visual ends with clips of King Push dominating the Primavera Sound stage, reiterating a motto that everyone should take to heart. “When you go against the grain and you win, you win big. And I always chase that high to win big.”

Watch the full video above. The adidas Originals Ozweego drops June 22.

In related news, adidas dropped a QR-equipped Pulseboost HD sneaker.

Read Full Article
Image Credit
Kevin Mazur/Getty Images

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

420 Users Online

What to Read Next

Emotional Oranges Share Intimate Visual for "Good To Me"
Music

Emotional Oranges Share Intimate Visual for "Good To Me"

Off the duo’s latest project ‘The Juice Vol. 1.’

LG Creates the World's First One-Millisecond IPS Gaming Monitor
Tech

LG Creates the World's First One-Millisecond IPS Gaming Monitor

Overclockable to 175Hz.

Nike SB Adds to the J-Pack Series With Dunk Low "Pine Green/Black"
Footwear

Nike SB Adds to the J-Pack Series With Dunk Low "Pine Green/Black"

Fat tongues and all.


Gucci Celebrates the NY Yankees With Latest Wallet Release
Fashion

Gucci Celebrates the NY Yankees With Latest Wallet Release

Continuing its MLB collaboration.

Bernard Arnault Joins the $100 Billion USD Net Worth Club
Fashion

Bernard Arnault Joins the $100 Billion USD Net Worth Club

Joining the ranks of centibillionaires Jeff Bezos and Bill Gates.

FACETASM's SS20 "together" Collection Is an Expression of Unfinished Completion
Fashion

FACETASM's SS20 "together" Collection Is an Expression of Unfinished Completion

Proving imperfection can be perfect.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.