Pusha T and Pharrell Williams Partner With Lavazza for Grindin' Coffee Launch
The hip-hop visionaries draw inspiration from Clipse’s 2002 hit single to debut a duo of custom roasts.
Summary
Pusha T and Pharrell Williams have partnered with Italian roaster Lavazza to launch Grindin' Coffee
Inspired by Clipse's 2002 Neptunes-produced single the inaugural lineup features a dark roast and medium roast
Both blends are available in ground and whole bean options exclusively through the brand's webstore
Grindin’ Coffee and Italian roaster Lavazza have officially launched a new two-blend coffee line in collaboration with longtime creative partners Pusha T and Pharrell Williams. The brand draws its name and conceptual inspiration from Clipse’s 2002 Neptunes-produced hit single “Grindin’.”
Formulated alongside the 130-year-old Italian coffee company, the initial release comprises a dark roast and a medium roast, each offered in ground and whole bean preparations suitable for filter, espresso, or cold brew methods.
The dark roast blends beans sourced from Central America, South America, and Southeast Asia, bringing forward a profile characterized by notes of cocoa, caramel, and brown spices. The medium roast relies on South American beans, featuring palate notes of bittersweet chocolate, caramel, and roasted hazelnut. Positioned as an extension of their shared creative discipline, the project bridges music history with premium lifestyle coffee.
The Grindin’ Coffee dark roast and medium roast blends are available now exclusively online.
