Over the weekend, mysterious Nike billboards began to pop up all over New York City and Los Angeles. The bright red notices note a “LOST SHIPMENT” and a hotline (1.800.561.1985) that reveals the date June 6, 1985. Taking a closer look, the bottom left corner features instructions to not approach the “shipment on your own accord” and to contact the “authorities” immediately. Once the number is called, a brief clip plays that reveals latitude and longitude coordinates and a date: 34°02’25.1”N, 118°16’00.8”W and June 12. When entered into Google Maps, the coordinates reveal a parking lot close to the intersection of W Pico Boulevard and S Flower Street nearby downtown Los Angeles.
Building on the enigmatic campaign, Nike is now running a surveillance video of what appears to be a heist that sees one of its shipment trucks driven off. The brief static-riddled clip is also marked with the June 6, 1985 date. No word yet on what the campaign is centered around, but expect a big retro release — perhaps in relation to a rumored Stranger Things collaboration.
Stay tuned for more details as they become available.
In case you missed it, the COMME des GARÇONS x Nike Shox TL recently received a global release date.
We acknowledge that several shipments from 1985 have gone missing. Please call 1.800.561.1985(??) with any info. pic.twitter.com/Lm5LYr5wio
— Nike.com (@nikestore) June 10, 2019