Exclusive Look at Nike and Martine Rose’s eSports-Focused Campaign
Starring a diverse cast of elite gamers.
Summary
- Nike x Martine Rose’s campaign for its upcoming Sport collection, celebrating digital athletes and elite gamers like TenZ and SonicFox
- The collection includes football kits, a ski parka and the newest expression of the Shox MR4 mule
Hypebeast is given an exclusive look at the campaign for Nike and Martine Rose‘s upcoming Sport collection, which expands the brands’ sporting universe into the world of eSports and gaming.
Celebrating gamers as the new heroes of the modern arena, this continuation of their eight-year partnership is rooted in the philosophy of challenging convention, reimagining the familiar and shining a light on unconventional subcultures through fashion. The campaign captures the essence of the collaboration by featuring a diverse cast of elite gamers, including Ana, Billy Mitchell, Scarlett, SonicFox and TenZ — as the new “digital athletes”.
The pieces draw inspiration from the relaxed mood of gamers and the spirit of 1990s LAN parties — in-person gaming gatherings. Key apparel silhouettes are designed for the modern “digital athlete” with a focus on comfort, mobility, and flexibility. The range includes relaxed and functional items such as football kits, hoodies, shorts and fleece pants. A standout piece is a water-repellent, sweat-wicking ski parka that reimagines a classic 1990s ACG jacket from the Nike DNA archives.
The footwear accompanying the collection is the latest expression of Martine Rose’s iconic Shox MR4. These shoes stretch the proportions of the classic Shox R4 silhouette into a mule shape, featuring an elevated heel and a squared-off toe, resulting in a look emblematic of a quintessential dress shoe. The collection is completed by a versatile cross-body bag, designed to store daily essentials while on the go.
The Nike x Martine Rose Sport collection will be available globally on October 30, 2025, through Nike and select retail locations.
