McDonald’s Sweden is expanding its sustainability practices. The fast-food chain previously placed beehives on rooftops of some of the country’s restaurants with an initiative premised on the preservation of the rapidly decreasing bee population. The movement has been bolstered through a country-wide initiative that seeks to replace grass surrounding various establishments, as well as through planting various flowers and plant life that support our little buzzing friends.
To celebrate the unique initiative presented by McDonald’s Sweden, advertising agency NORDDDB has decided to create the world’s smallest restaurant, the McHive. In hopes of attracting thousands of buzzing new customers, the agency has reinvented the traditional beekeeping box hives, updating the look to match a modern-day McDonald’s restaurant. Outfitted with the brand’s golden arches, the new McHive features an exterior that totes a drive-thru, various advertisements, and more, all scaled down in size to match the size of the bees themselves.
“We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops – this miniature McDonald’s is a tribute to franchisee Christina Richter’s initiative,” said Christoffer Rönnblad, marketing director of McDonald’s Sweden.
You can check out the initiative and McHive in the video above.
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