McDonald's Sweden Unveils McHive - The World's Smallest Restaurant for Bees

In support of our little buzzing friends.

By
Design
16,442 Hypes 0 Comments

McDonald’s Sweden is expanding its sustainability practices. The fast-food chain previously placed beehives on rooftops of some of the country’s restaurants with an initiative premised on the preservation of the rapidly decreasing bee population. The movement has been bolstered through a country-wide initiative that seeks to replace grass surrounding various establishments, as well as through planting various flowers and plant life that support our little buzzing friends.

To celebrate the unique initiative presented by McDonald’s Sweden, advertising agency NORDDDB has decided to create the world’s smallest restaurant, the McHive. In hopes of attracting thousands of buzzing new customers, the agency has reinvented the traditional beekeeping box hives, updating the look to match a modern-day McDonald’s restaurant. Outfitted with the brand’s golden arches, the new McHive features an exterior that totes a drive-thru, various advertisements, and more, all scaled down in size to match the size of the bees themselves.

“We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops – this miniature McDonald’s is a tribute to franchisee Christina Richter’s initiative,” said Christoffer Rönnblad, marketing director of McDonald’s Sweden.

You can check out the initiative and McHive in the video above.

For more design news, don’t miss Zaha Hadid Architect’s Qatar 2022 World Cup Stadium.

Read Full Article
Image Credit
Nordddb

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

Ed Sheeran, Chance the Rapper & PnB Rock Unite for New Single "Cross Me"
Music

Ed Sheeran, Chance the Rapper & PnB Rock Unite for New Single "Cross Me"

Off the forthcoming ‘No.6 Collaborations Project’ LP.

Mozzy Delivers New 'Internal Affairs' Visual & Single, "Shine'n For Diamond"
Music

Mozzy Delivers New 'Internal Affairs' Visual & Single, "Shine'n For Diamond"

His next LP is set to drop next week.

PlayStation Release 20 Minutes of 'Crash Team Racing Nitro-Fueled' Gameplay
Gaming

PlayStation Release 20 Minutes of 'Crash Team Racing Nitro-Fueled' Gameplay

Showcasing the title’s revamped Adventure Mode.


StockX to Open a Physical Location, Create Dedicated Page to Buy and Sell Collectibles
Footwear

StockX to Open a Physical Location, Create Dedicated Page to Buy and Sell Collectibles

Get your mint-condition BE@RBRICKs ready.

Rei Kawakubo Reveals That Lacoste Inspired COMME des GARÇONS Play's Logo in New Interview
Fashion

Rei Kawakubo Reveals That Lacoste Inspired COMME des GARÇONS Play's Logo in New Interview

“I want[ed] to make my own crocodile.”

Jun Cha to Release Time-Limited Edition 'Warrior' Print
Arts

Jun Cha to Release Time-Limited Edition 'Warrior' Print

Portraying the bastard son of Zeus, Perseus.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.