A First Look HBX's ASICS GEL- KAYANO 5 OG Collaboration
Referencing the late ’90s and Web 1.0.
HBX has linked up with ASICS for a co-branded take on the GEL-KAYANO 5 OG silhouette. Taking inspiration from the 1990s — the era in which the silhouette was first released — the collaborative sneaker features a Web 1.0 aesthetic, and nods to the 1999 launch of Internet Explorer 5, early social networking sites and dystopian sci-fi movies of that time.
Referencing the transition to a more computerized world that occurred during that time, the sneaker is wrapped in a mostly white upper. This is offset by colored paneling on each side, including tonal green suede patches and blue mesh. Lastly, the sneaker is finished with ASICS branding in red.
The HBX x ASICS GEL-KAYANO 5 OG will be previewed with a ’90s-inspired campaign and an in-store preview complete with a 1999-style experience at HBX‘s physical store in Hong Kong from May 24. Stay tuned for information regarding a global release.
For more from ASICS, go inside the brand’s Institute of Sport Science.
