HBX has linked up with
Referencing the transition to a more computerized world that occurred during that time, the sneaker is wrapped in a mostly white upper. This is offset by colored paneling on each side, including tonal green suede patches and blue mesh. Lastly, the sneaker is finished with ASICS branding in red.
The HBX x ASICS GEL-KAYANO 5 OG will be previewed with a ’90s-inspired campaign and an in-store preview complete with a 1999-style experience at HBX‘s physical store in Hong Kong from May 24. Stay tuned for information regarding a global release.
For more from ASICS, go inside the brand’s Institute of Sport Science.