Awake NY to Bring SS19 Collection and Special-Edition Collaborations to Procell

Including capsules with DSM London and denim customizer Carlton Yaito.

By
Fashion
7,459 Hypes 4 Comments

Awake NY’s full Spring/Summer 2019 line-up was unveiled last week, showcasing bold statement pieces like the Landmark Trench Coat, alongside classic graphic styles including hoodies and T-shirts. The brand has now announced that it will bring the full collection — along with a few special capsules — to a pop-up shop launching soon at Procell.

In addition to its SS19 pieces, Awake NY will offer a number of collaborative options, such as tees with Procell and hoodies with Dover Street Market London. Customers can also expect deconstructed jean jackets designed in partnership with Carlton Yaito, who is known for his custom distressed denim.

The pop-up will run from May 8 until May 11 and will be open from 12 p.m.-7 p.m.

Procell Vintage
5 Delancey St.
New York, NY 10002

Read Full Article

What to Read Next

PUMA Revives the Inhale Sneaker in OG "High Risk Red" Colorway
Footwear

PUMA Revives the Inhale Sneaker in OG "High Risk Red" Colorway

The style first released in 2000.

James Jean's Vivid 'Forager' Print Will Be Available for Only 24 Hours
Arts

James Jean's Vivid 'Forager' Print Will Be Available for Only 24 Hours

Spotlighting the artist’s otherworldly motifs.

New Balance Drops Liverpool FC-Inspired Fresh Foam LAZR
Footwear

New Balance Drops Liverpool FC-Inspired Fresh Foam LAZR

Complete with legendary manager Bob Paisley’s signature.


EXCLUSIVE: Pyer Moss Gives Us the Inside Look at Its Met Gala Creations for Colin Kaepernick and Lena Waithe
Fashion 

EXCLUSIVE: Pyer Moss Gives Us the Inside Look at Its Met Gala Creations for Colin Kaepernick and Lena Waithe

“Black Drag Queens InventeNd Camp”

Fucking Awesome Rejoins Vans to Revive Collaborative Authentic C Pro Sneakers
Footwear

Fucking Awesome Rejoins Vans to Revive Collaborative Authentic C Pro Sneakers

A nod to FA’s original sneaker team-up from 2013.

Stüssy Summer 2019 Gets Editorialized by Mark Lebon
Fashion

Stüssy Summer 2019 Gets Editorialized by Mark Lebon

A first look at the retro-indebted seasonal collection.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.