Procell

ASICS Taps Awake NY's Angelo Baque to Helm Its Newest "The ASICS Collective" Collaborations Initiative
Footwear

ASICS Taps Awake NY's Angelo Baque to Helm Its Newest "The ASICS Collective" Collaborations Initiative

Footwear collaborations from Denim Tears’ Tremaine Emory, BornxRaised’s Spanto, Procell’s Jess Gonsalves and photographer Renell Medrano are lined up.

Tommy Hilfiger Taps Procell for Curated Vintage Collection
Fashion

Tommy Hilfiger Taps Procell for Curated Vintage Collection

Showcasing Hilfiger pieces from the 1990s and early 2000s.

Awake NY Presents FW19 Collection
Fashion

Awake NY Presents FW19 Collection

Statement graphics and bold prints from the Big Apple-based streetwear label.

Denim Tears Releases Capsule Reflecting on 400th Anniversary of American Slavery
Fashion

Denim Tears Releases Capsule Reflecting on 400th Anniversary of American Slavery

The collection initially released at a Manhattan art event last weekend.

Denim Tears Announces Procell Pop-Up & Capsule Collection Releasing Tomorrow
Fashion

Denim Tears Announces Procell Pop-Up & Capsule Collection Releasing Tomorrow

The collection “unpacks the iconography of the cotton industry alongside slavery in America.”


Artist Eri Wakiyama to Debut Solo Show of Colorful Illustrations at Procell
Art

Artist Eri Wakiyama to Debut Solo Show of Colorful Illustrations at Procell

Featuring watercolor and acrylic works.

Awake NY to Bring SS19 Collection and Special-Edition Collaborations to Procell
Fashion

Awake NY to Bring SS19 Collection and Special-Edition Collaborations to Procell

Including capsules with DSM London and denim customizer Carlton Yaito.

AWAKE NY, Heron Preston, Union LA & More Join for Social Studies NYC Event
Fashion

AWAKE NY, Heron Preston, Union LA & More Join for Social Studies NYC Event

Going down this weekend.

Procell & Awake NY Reveal a Limited Halloween T-Shirt Collab
Fashion

Procell & Awake NY Reveal a Limited Halloween T-Shirt Collab

Available at their All Hallows’ Eve pop-up.

A Closer Look at Procell’s Pop-Up at LN-CC
Fashion 

A Closer Look at Procell’s Pop-Up at LN-CC

We find out how and why the collaboration came around.

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