Procell
A look back at the pairs that defined the Hypebeast team’s year.
The throwback pairs return alongside new projects from AURALEE x New Balance, Bad Bunny x adidas and more.
A deep dive into the shoe’s origin story, premium materials and special details.
Dressed in a rich green shade and featuring a custom tongue tag.
Footwear collaborations from Denim Tears’ Tremaine Emory, BornxRaised’s Spanto, Procell’s Jess Gonsalves and photographer Renell Medrano are lined up.
Showcasing Hilfiger pieces from the 1990s and early 2000s.
Statement graphics and bold prints from the Big Apple-based streetwear label.
The collection initially released at a Manhattan art event last weekend.
The collection “unpacks the iconography of the cotton industry alongside slavery in America.”
Featuring watercolor and acrylic works.
Including capsules with DSM London and denim customizer Carlton Yaito.
Going down this weekend.
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