The adidas Ozweego Receives a "Pride" Revamp

Dropping this June.

Footwear
12.2K 14 Comments
Save

adidas is adding the Ozweego to its Pride Month-themed selection. Crafted with a beige mesh and suede upper, this iteration celebrates the occasion with a rich gradient of rainbow hues from dark red to deep purple on the midsole. Tubing with hits of orange, yellow, blue and purple are weaved by the eyestays and extend to the heel counter, acting as a makeshift pull tab. Additional pops of color—particularly in lighter shades of blue and yellow—can be found on the panel’s three-striped branding element, finally tied together with clean white laces for even more contrast.

The adidas Ozweego “Pride” drops June 1 at select retailers like 43einhalb.com and adidas.com for approximately $135 USD.

In related news, take a look at the other silhouettes in adidas’ 2019 “Pride Pack.”

Read Full Article
Text By
Share this article
In This Article
Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

What to Read Next

adidas Originals Gives the Handball Spezial a Loafer Makeover in Two New Colorways
Footwear

adidas Originals Gives the Handball Spezial a Loafer Makeover in Two New Colorways

Rooted in the 1979 handball original, the Spezial Loafer arrives in Core Black and Warm Vanilla with a leather upper, gum sole, and metal Trefoil pin hardware.

The adidas Originals Objects of Legacy Pack Filters Five Icons Through the Stan Smith Lens
Footwear

The adidas Originals Objects of Legacy Pack Filters Five Icons Through the Stan Smith Lens

The Trefoil honors its design history by applying iconic minimalist codes to a curated lineup.

The Bad Bunny x adidas Originals Ballerina "Vivid Red" Gets a Release Date: Here's How To Get a Pair
Footwear

The Bad Bunny x adidas Originals Ballerina "Vivid Red" Gets a Release Date: Here's How To Get a Pair

The Flamboyán trees are blooming in Puerto Rico, and the Ballerina is dressed to match.


Song for the Mute Reimagines the 1964 adidas Tokyo Silhouette in New Collaboration
Footwear

Song for the Mute Reimagines the 1964 adidas Tokyo Silhouette in New Collaboration

The SFTM-008 arrives in three fresh color and material variants as part of the “007” Collection.

Major Lazer Debut Their Final Album's Lead Single, "Can't Take It From Me"
Music

Major Lazer Debut Their Final Album's Lead Single, "Can't Take It From Me"

Featuring Bob Marley’s grandson Skip Marley.

DJ Khaled, Cardi B & 21 Savage Deliver Cinematic & Action-Packed Video for "Wish Wish"
Music

DJ Khaled, Cardi B & 21 Savage Deliver Cinematic & Action-Packed Video for "Wish Wish"

A new song off ‘Father of Asahd.’

Maison Margiela's Suede Lowtops Recall a Sky Blue Sunrise
Footwear

Maison Margiela's Suede Lowtops Recall a Sky Blue Sunrise

Complete with sunny wheat-toned pops.

New 'Stranger Things 3' Clip Showcases Summer in Hawkins
Entertainment

New 'Stranger Things 3' Clip Showcases Summer in Hawkins

“One summer can change everything.”

Union LA Visits Beatific California Coast for SS19 Collection Editorial
Fashion

Union LA Visits Beatific California Coast for SS19 Collection Editorial

Highlighting the label’s bespoke denim and chore jackets.

Steve Lacy Gets Intimate in “Outro Freestyle” Video Featuring Abra
Music

Steve Lacy Gets Intimate in “Outro Freestyle” Video Featuring Abra

‘Apollo XXI’ drops this week.


GoldLink Shares Video for New Single "Zulu Screams" (UPDATE)
Music

GoldLink Shares Video for New Single "Zulu Screams" (UPDATE)

Featuring Maleek Berry and Bibi Bourelly.

King Von & Lil Durk Showcase the OTF Movement for "Crazy Story 2.0" Video
Music

King Von & Lil Durk Showcase the OTF Movement for "Crazy Story 2.0" Video

“Durk is building something special, and I wanted the video to reflect that.”

Nike Debuts UK-Exclusive Splatter Air Max 720
Footwear

Nike Debuts UK-Exclusive Splatter Air Max 720

Limited edition and moving quickly.

Woodstock 50 Gets New Financial Funding
Music

Woodstock 50 Gets New Financial Funding

A step in the right direction.

Artists Louie Cordero & Ali Elmaci Unveil Surreal Paintings For "The Portrait" Exhibit
Art

Artists Louie Cordero & Ali Elmaci Unveil Surreal Paintings For "The Portrait" Exhibit

Taking place in Instanbul’s Sainte Pulchérie gallery.

Cav Empt Crafts Overdyed Capsule for BEAUTY & YOUTH UNITED ARROWS
Fashion

Cav Empt Crafts Overdyed Capsule for BEAUTY & YOUTH UNITED ARROWS

Washed-out black layers for summer.

More ▾