Boasting Nike‘s tallest Air heel unit to date, the Air Max 720 is arguably the Swoosh’s most comfortable runner to date. Despite this egalitarian appeal, Nike has elected to stir the waters with a region-specific colorway of the hefty sneaker.
Only available to UK Nike.com members, this Air Max 720 is a muted affair, abetted by a bit of contrast. A black mesh upper is bolstered by a matching sockliner, outsole, laces and plastic insets, with the midsole providing the colorway’s most notable distinction. “Hyper Crimson” splatter afflicts the midsole, even spreading atop the grey Swoosh, while the logo on the toe and tongue are executed in warm tones to match.
Pairs of the UK-exclusive Air Max 720 are going fast on Nike’s site.
Most recently, France’s national football team was honored with Nike’s “Nos Différences” Air Max 720.