Streetsnaps: Emotionally Unavailable's KB Lee in Korea

Discussing being the first Korean to collaborate with Nike and their upcoming Air Force 1 Hi.

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In the latest instalment of streetsnaps, HYPEBEAST Korea caught up with Emotionally Unavailable‘s KB Lee to discuss his Nike EU AIR collaboration, Korean streetwear and his history within the fashion industry.

The designer is the first Korean to work with Nike and is seen wearing the upcoming Nike x Emotionally Unavailable Air Force 1 Hi collaboration, pairing it with an exclusive EU AIR tote bag and a Korean streetwear-influenced outfit. Take a look at KB Lee’s outfit above, and see him talk his history and love of the Air Force 1 below.

Can you briefly introduce your history to those who may be unfamiliar with you?

“When I was a child my whole family immigrated to America. I majored in graphic design there, and on occasion, I took graphic designs to the Kanye West team, before he became famous. Kanye later became famous, but one day he came out on TV wearing a t-shirt I designed. Later, I worked as a freelance designer at X-RageStussy and as the Creative Director at UnDPitied. I quit there and started working as a creative consultant.”

Why did you pick the Air Force 1 pick it and make it a canvas high top?

“I was watching the movie Terminator 2 and there was Nike Vandal Hi. It looked so pretty. I am the generation who spent my school days in Korea in the 1990s, and the level of Air Force 1’s among children was really great. The Air Force 1 Canvas High model was a rare model that was hard to find. I sent the design to Nike and they accepted it.”

Head to HYPEBEAST Korea to read the full interview.

In case you missed it, HYPEBEAST recently caught up with London’s rising star, Bexey.

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