Prada Dives Into Chunky Shoe Market With Pegasus Sneaker

Available as a beefy boot or hefty runner.

Footwear
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Though the Italian house’s Cloudbust sneaker is one of the more popular sleek sneakers in the luxury market, Prada is preparing to embrace the chunky footwear trend with a new silhouette. Dubbed the “Pegasus,” the towering shoes are not only Prada’s clunkiest kicks on the market, but might be one of the biggest pairs of shoes on the market altogether.

Several newcomers have recently dipped their toes into the clunky sneaker market, including New Balance and UGG, proving that the trend has legs beyond what even insiders believed. Prada stepping up to the plate is a sign that even with shifting tastes, there’s always room for sky-high shoes, particularly in the women’s market (the Pegasus is a women-only shoe for now).

Offered in a bevy of neutral tones, the low- and high-top variations of the Pegasus all sport contrasting leather panels on the upper with a hefty treaded sole in black or translucent tones. Layered white midsoles boost the shoes by several inches, with tonal black versions reimagining the entire model in one shade. The high-top version adds a shin-high suede and leather shaft, with metal buckle closure and the same layered diamond laces seen on the low-top iterations.

Look for Prada’s site and boutiques to carry the women’s Pegasus sneaker in mid-May.

We recently took a closer look at Prada’s wintertime balaclava hood accessory.

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Prada (プラダ) のポップアップストアが伊勢丹新宿店にて開催、ボリュームソールのスニーカーが世界先行発売へ Prada Opens New Pop-Up Store At Isetan Shinjuku . . Prada (プラダ) がレディススニーカーのポップアップストアを伊勢丹新宿店にて開催する。 会期は、3月27日から4月2日まで。 . . 今回のポップアップストアで注目したいのは、存在感抜群の新作スニーカー。 . トレッキングシューズから着想を得たという新鮮なボリュームソールのスニーカーが世界に先駆けて伊勢丹新宿店に登場する。 . ソールのボリューム感とトレッドソールのバランスが独特なデザインのスニーカーは、4種の異なる形状のソールを成型し一体化させた新開発のラバーソールを採用。 . ホワイト×イエローとブラック×ピンクの日本限定色もお目見え。 . 大人気のボリュームソールだけに、誰よりも早く Prada の新作を手に入れてみてはいかがだろうか。 . . ———————— . BRAND ‣ ‣ ‣ PRADA ( @prada ) . { Information } ‣イベント名:伊勢丹新宿店 2F シューズポップアップストア ‣会期:2019年3月27日(水)~4月2日(火) ‣会場:伊勢丹新宿店本館 2 階=婦人靴/プロモーション ‣住所:東京都新宿区新宿3-14-1 ‣問い合わせ先:プラダ クライアント サービス 0120-45-1913 . ‣ Mahana Hosoda ( @manaha_hosoda ) #TheFashionPost #TFP

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