The Weeknd announced that he will be joining the ownership group of Toronto-based eSports company OverActive Media. Alongside being a co-owner, The Weeknd will serve as the first global ambassador for Overwatch League’s Toronto Defiant and Splyce.
“As a big eSports fan, I am really excited to be involved in this project,” the Weeknd said in a statement. “I am looking forward to collaborating with OverActive Media in unique and innovative ways.”
“We are thrilled to be welcoming a global superstar like Abel to our investor family,” said Chris Overholt, CEO and President of OAM. “Abel’s standing in the music industry will provide our Toronto Defiant and Splyce brands the opportunity to reach more fans and engage new audiences.”
OAM has a number of teams in the League of Legends European Championship, Overwatch League, Call of Duty World League, Rocket League, Starcraft, and Smite.
It was recently shared that The Weeknd will also be featured on the Game of Thrones‘ soundtrack, For the Throne. He will be joined by huge names such as A$AP Rocky, SZA, Travis Scott, Ty Dolla Sign, Joey Badass, and the late Lil Peep. For the Throne. drops on April 26.