On the verge of hitting its 100th birthday, New Era has announced a new project aiming to shine a light on the European stores that have earned reputations for pushing the culture forward. New Era Originators is an initiative that sees the brand partner with distinguished retailers around the continent to create unique, exclusive collections that tap into local scenes.
First up is legendary Parisian streetwear and sneaker outlet, Starcow. Opened in 2000, Starcow has been providing customers with its distinct take on streetwear styles and brands from around the world. For its first collaboration with New Era, the team at Starcow designed a classic leather and wool varsity jacket in tonal black with a 59FIFTY retro crown baseball cap to complete the look.
The collection will be available from Starcow stores in Paris, Solebox, 24 Kilates, Sneakersnstuff and Footpatrol in London as well as the New Era web store. The cap will retail at €38EUR ($43USD) with the varsity jacket going for €350EUR ($394USD).