Awake NY Offers Graphic-Heavy Range for 2019 Spring Teaser Capsule
With many of the goods donning a new “Distorted” logo.
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Awake NY is set to release a range of graphic and logo-infused offerings for its Spring teaser drop, ahead of a presumed seasonal range expected in the near future. Staying true to the brand’s vibrant color choices, the teaser capsule utilizes a new “Distorted” text logo that has been placed upon tees, hoodies, and hats. A rehashed version of the Michelle Obama tee from last year’s Fall collection is also present while a “Turntables” long-sleeve rounds off the collection.
Obama’s Princeton graduation photo tee dons a slogan stating “When they go low, we go high,” offered up in four different colorways including white, black, neon green, and salmon. The “Distorted” logo tees are also offered up in black and white, with additional colorways in a Kermit the Frog-like green, as well as a vibrant yellow with contrasting red text. The hoodies, which sport an embroidered logo, are offered up in a range of new colorways as well – the most prominent being the tie-dye iteration as spotlighted in the look book. The long-sleeves use similar color choices, offered up in white, black, and purple – all donning contrasting graphics. Finishing off, the brand has included a limited range of hats with color choices that reflected many of the hoodie options.
View the preview of items and lookbook above. The small drop is expected to take place via Awake NY’s web store and in select stores worldwide on April 3 at 12 p.m. EST.
For more related news, Supreme just teased a collaboration with Jean Paul Gaultier.