Awake NY Plays to its Strengths for Fall 2018

Bold graphics, branded bags and must-have accessories.

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Fashion
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Awake NY‘s eagerly-anticipated Fall 2018 drop has finally been revealed, with a wide variety of covetable goods arriving within a week. Including the color-blocked jacket from the preview, the collection also offers chenille logo hoodies, several layering pieces with classic Awake NY branding and, surprisingly, a concise selection of Michelle Obama-themed goods.

Along with Obama’s Princeton graduation photo, her “When they go low, we go high,” slogan appears on a cap, available in a bevy of colorways. The healthy amount of choices informs each item of the drop, of course, with long-sleeved tees sporting logos and New York-centric imagery across a host of hues. Ranging from an Awake-branded pudding to a patch of the New York skyline, the wearables are accompanied by similarly-detailed backpacks, tote bags, shoulder bags and socks, which showcase their own array of bright colors. More unconventional accessories include pillows, lanyards, keychain fobs and even incense sticks, all of which showcase a script Awake NY logo.

The new collection will hit Procell’s New York outpost on October 31 before arriving at Awake NY’s web store and stockists on November 6. See the full lookbook imagery above and the full product imagery below.

Bags & Accessories:

Clothing and headwear:

Elsewhere in New York, Aimé Leon Dore debuted its expansive seasonal Woolrich collaboration.

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