XXX Juxtapose Nature Verses Machine in "Ganju Gok" Video

The video is directed by Andre Bato.

By
Music
37,570 Hypes 2 Comments

XXX — an experimental Korean hip-hop duo, made up of bilingual rapper Kim Ximya and producer FRNK — recently announced their sophomore album Second Language will drop on Feb. 15. Today (Feb. 7), drop the video for their newest single “Ganju Gok.” The video, which was directed by Andre Bato, captures the juxtaposing narratives of primal and machinery.

“We took it to the extreme so people might get bored or not even get ‘Ganju Gok,’” said XXX to HYPEBEAST. Director Andre Bato remembers how the idea was first developed.

“When I was approached to direct XXX’s video for ‘Ganju Gok’ I was honestly surprised at how much the group’s vision aligned with a lot of my work,” Bato explains. “I’ve always been very fascinated by the relationship between nature and machines, and XXX’s albums Language and Second Language deal with exactly that.”

He continues, “the idea of contrasting a horse and a Lamborghini came to mind conventionally as in many ways both are admired for similar reasons: their speed, their beauty, and their correlation to socio-economic status. What I enjoy about our video is how we took two opposite things, a barebacked horse (Nature) and a luxury car (Machine) and provided them with a space to coexist, a middle ground.”

Watch the music video above.

Read Full Article
Image Credit
BANA

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1129 Users Online

What to Read Next

Andrea Valle Has a Picnic in the Woods in "No More" Video
Music

Andrea Valle Has a Picnic in the Woods in "No More" Video

The video was directed by Morian Thomas.

Mike Lee & Case Studyo Unveil Limited 'Bump & Grind' Sculpture
Arts

Mike Lee & Case Studyo Unveil Limited 'Bump & Grind' Sculpture

The title of the piece is not a reference to R. Kelly’s song, the artist claims.

Foot Locker Invests $100 Million USD in Flight Club Parent GOAT Group
Footwear

Foot Locker Invests $100 Million USD in Flight Club Parent GOAT Group

This marks the retailer’s largest financial investment to date.


How UGG Bought Its Way Back to Relevance
Footwear 

How UGG Bought Its Way Back to Relevance

Is savvy marketing enough to gain streetwear’s trust?

Stone Island Continues to Innovate With Shadow Project SS19 Collection
Fashion

Stone Island Continues to Innovate With Shadow Project SS19 Collection

Featuring high-tech fabrics and new patterns.

Streetwear Impact Report Survey Week 3
Fashion 

Streetwear Impact Report Survey Week 3

Complete the survey to enter a giveaway for a pair of Versace “2Chain Reaction” sneakers.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.