Eytys Parodies Celebrity Endorsement With SS19 Denim Campaign

“The world’s greatest mega stars that never were.”

Fashion
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After debuting its first full ready-to-wear collection for Fall/Winter 2019, Swedish label Eytys is back with the campaign for its Spring/Summer 2019 denim collection. For this collection, Eytys have once again teamed up with London-based Buffalo Zine for a series of campaign images featuring “the world’s greatest mega stars that never were.”

The collection itself features three classic Eytys styles — the Benz, Cypress and Boyle — which are reworked into new colorways including “Cobalt Blue” and “Fudge Brown” as well as a new monochrome print. Lastly, the collection features the Oregon, a new style based on ’70s flared jeans.

In other fashion news, EX Infinitas is back with its Fall/Winter 2019 collection.

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