Virgil Abloh Publishes Star-Studded Group Chat to Commemorate Off-White™ x Nike Dunk Low

Abloh, Fraser Cooke, Hiroshi Fujiwara, Carri Munden and Nick Diamond discuss street and sneaker culture for ‘The Face Magazine.’

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The much-heralded Off-White™ x Nike SB Dunk Low set finally launched in late December, delivering one more banner footwear collaboration ahead of year’s end. To commemorate the release, Virgil Abloh joined a quartet of influential Nike associates — fragment design mastermind Hiroshi Fujiwara, Diamond Supply co. founder Nick Diamond, Nike Special Projects Senior Director Fraser Cooke and influential creative director Carri Munden — to discuss the SB Dunk’s place in sneaker and cultural history with The Face Magazine.

Screenshots of the text messages reveal a freewheeling discourse on the history of the sneaker, each participant’s experience with the Dunk and precious Nike memories. For instance, Diamond reflects on skating the then-affordable Air Jordan 1, Fujiwara remembers the challenges of introducing Nike Japan to the Dunk and Munden touches on the influence of James Lavelle and the legendary “Dunkle.”

Cooke, a Nike insider, offers insight to the behind-the-scenes conversations and impactful events, like when he partnered with the influential Michael Kopelman on the Stüssy dunk. He even gets nostalgic with Abloh over the ultra-rare Alphanumeric Dunks ; as the Louis Vuitton Director puts it, “That Dunk was so good it felt like a myth.”

Check out some snippets of the conversation above and read the entire piece on The Face Magazine‘s website.

Even more covetable SB Dunks are on the way, as Nike wraps up 2019 with a “Raygun” redux.

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