adidas' Jon Wexler Named New General Manager of YEEZY

The man responsible for bringing Kanye West to adidas.

Footwear
23,120 Hypes 16 Comments

According to reports, adidas’ Vice President of Global Entertainment and Influencer Marketing, Jon Wexler, has now taken the role of General Manager at YEEZY.

Wexler was recently named the GM of the YEEZY business unit at adidas after being responsible for leading Kanye West into his transition over to the German sportswear brand. For the last 13 years, Wexler has served as a figurehead for adidas and has been helping set up some of the brand’s biggest collaborations with music icons. But in recent memory, the adidas executive has been mostly tied to YEEZY, often promoting new releases and talking about Kanye’s venture in interviews.

Stay tuned for more details regarding Jon Wexler’s new role as General Manager of YEEZY.

In case you missed it, the adidas YEEZY BOOST 350 V2 “Yeezreel” receives an official release date.

Read Full Article

What to Read Next

Ye Names Controversial Designer Gosha Rubchinskiy New YEEZY Head of Design
Fashion

Ye Names Controversial Designer Gosha Rubchinskiy New YEEZY Head of Design

“The arrival of this legendary Russian designer at YEEZY, the pre-eminent global brand in music and fashion, is a milestone in design history.”

Official Images of the adidas YEEZY SLIDE "Salt"
Footwear

Official Images of the adidas YEEZY SLIDE "Salt"

Landing on shelves for the first time this week.

Official Images of the adidas YEEZY 500 "Stone Taupe"
Footwear

Official Images of the adidas YEEZY 500 "Stone Taupe"

Creamy hues alternate in shade amongst the upper’s mesh and suede materials.


The adidas YEEZY SLIDE "Flax" Just Restocked
Footwear

The adidas YEEZY SLIDE "Flax" Just Restocked

After first dropping in 2022.

IHOP's Upcoming Flip'd Restaurant Will Serve Pancake Bowls
Food & Beverage

IHOP's Upcoming Flip'd Restaurant Will Serve Pancake Bowls

Faster service, more pancakes.

Converse Pro Leather "Raise Your Game" Pack Celebrates International Basketball
Footwear

Converse Pro Leather "Raise Your Game" Pack Celebrates International Basketball

Available in both Hi and Ox versions.

Denzel Curry Talks Embracing Conflict, Making Money, and Squaring Off Against Joey Badass
Music 

Denzel Curry Talks Embracing Conflict, Making Money, and Squaring Off Against Joey Badass

Denzel Curry joins us for our latest ‘Conversations With’ interview.

COVERCHORD Presents Cozy Layered Looks in Winter 2019 Lookbook
Fashion

COVERCHORD Presents Cozy Layered Looks in Winter 2019 Lookbook

Featuring brands such as Engineered Garments, nonnative, Stone Island and YSTRDY’S TMRRW.

Converse Chuck 70 "Surplus" Features Premium Nubuck Leather Construction
Footwear

Converse Chuck 70 "Surplus" Features Premium Nubuck Leather Construction

Available in olive and black.


LeBron James' UNKNWN Premieres Expansive Thom Browne Collaboration
Fashion

LeBron James' UNKNWN Premieres Expansive Thom Browne Collaboration

The athlete’s preferred tailor serves up a special sporty capsule.

Larry David Is Up to His Usual Shenanigans in 'Curb Your Enthusiasm' Season 10 Trailer
Entertainment

Larry David Is Up to His Usual Shenanigans in 'Curb Your Enthusiasm' Season 10 Trailer

With cameos from Jon Hamm, Fred Armisen, Laverne Cox and Jane Krakowski.

Smokepurpp Taps Denzel Curry for New Single "What I Please"
Music

Smokepurpp Taps Denzel Curry for New Single "What I Please"

The rappers also share an animated video.

Nike KD 12 "What The Aunt Pearl" Pulls Meaningful Details From Past Releases
Footwear

Nike KD 12 "What The Aunt Pearl" Pulls Meaningful Details From Past Releases

Combining pieces from 7 previous “Aunt Pearl” models

'TIME's "Person of the Year" Is 16-Year-Old Climate Activist Greta Thunberg
Entertainment

'TIME's "Person of the Year" Is 16-Year-Old Climate Activist Greta Thunberg

She is the youngest person ever to earn the title.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.