adidas' Jon Wexler Named New General Manager of YEEZY

The man responsible for bringing Kanye West to adidas.

By
Footwear
22,844 Hypes 16 Comments

According to reports, adidas’ Vice President of Global Entertainment and Influencer Marketing, Jon Wexler, has now taken the role of General Manager at YEEZY.

Wexler was recently named the GM of the YEEZY business unit at adidas after being responsible for leading Kanye West into his transition over to the German sportswear brand. For the last 13 years, Wexler has served as a figurehead for adidas and has been helping set up some of the brand’s biggest collaborations with music icons. But in recent memory, the adidas executive has been mostly tied to YEEZY, often promoting new releases and talking about Kanye’s venture in interviews.

Stay tuned for more details regarding Jon Wexler’s new role as General Manager of YEEZY.

In case you missed it, the adidas YEEZY BOOST 350 V2 “Yeezreel” receives an official release date.

Read Full Article

What to Read Next

IHOP's Upcoming Flip'd Restaurant Will Serve Pancake Bowls
Food & Beverage

IHOP's Upcoming Flip'd Restaurant Will Serve Pancake Bowls

Faster service, more pancakes.

Converse Pro Leather "Raise Your Game" Pack Celebrates International Basketball
Footwear

Converse Pro Leather "Raise Your Game" Pack Celebrates International Basketball

Available in both Hi and Ox versions.

Denzel Curry Talks Embracing Conflict, Making Money, and Squaring Off Against Joey Badass
Music 

Denzel Curry Talks Embracing Conflict, Making Money, and Squaring Off Against Joey Badass

Denzel Curry joins us for our latest ‘Conversations With’ interview.


COVERCHORD Presents Cozy Layered Looks in Winter 2019 Lookbook
Fashion

COVERCHORD Presents Cozy Layered Looks in Winter 2019 Lookbook

Featuring brands such as Engineered Garments, nonnative, Stone Island and YSTRDY’S TMRRW.

Converse Chuck 70 "Surplus" Features Premium Nubuck Leather Construction
Footwear

Converse Chuck 70 "Surplus" Features Premium Nubuck Leather Construction

Available in olive and black.

LeBron James' UNKNWN Premieres Expansive Thom Browne Collaboration
Fashion

LeBron James' UNKNWN Premieres Expansive Thom Browne Collaboration

The athlete’s preferred tailor serves up a special sporty capsule.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.