adidas' Jon Wexler Named New General Manager of YEEZY
The man responsible for bringing Kanye West to adidas.
According to reports, adidas’ Vice President of Global Entertainment and Influencer Marketing, Jon Wexler, has now taken the role of General Manager at YEEZY.
Wexler was recently named the GM of the YEEZY business unit at adidas after being responsible for leading Kanye West into his transition over to the German sportswear brand. For the last 13 years, Wexler has served as a figurehead for adidas and has been helping set up some of the brand’s biggest collaborations with music icons. But in recent memory, the adidas executive has been mostly tied to YEEZY, often promoting new releases and talking about Kanye’s venture in interviews.
Stay tuned for more details regarding Jon Wexler’s new role as General Manager of YEEZY.
In case you missed it, the adidas YEEZY BOOST 350 V2 “Yeezreel” receives an official release date.
