A Look Inside Wood Wood's New London Store

Soho’s newest location.

Fashion
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Danish label Wood Wood has opened the doors to its new London store, showcasing the brand’s own collections as well as pieces from a wider selection of brands. The space was designed by regular collaborator Spacon & X — a Copenhagen-based architecture and design studio — and will act as a flagship store, showroom and creative space for Wood Wood.

Speaking about the decision to open in London, Wood Wood creative director Karl Oskar-Olsen explained that “English music and subcultures alongside the English iconic heritage of clothes and fashion have always been a huge source of inspiration for Wood Wood. Not only within our collections but also in the way we create the output of our brand mix in our stores. The opening of the Wood Wood London store in Soho will define us as brand in the next period of our journey, and I’m looking forward to this adventure with great anticipation and humbleness.”

Wood Wood’s London store is the brand’s seventh location, with four spaces in Copenhagen as well as stores in Berlin and Aarhus. As well as mainline pieces, the stores also feature a brand list covering the likes of Cav Empt, NEIGHBORHOOD and Trés Bien.

In other news, Supreme has linked up with RIMOWA for Fall 2019.

Wood Wood London
33-35 Brewer Street
Soho
London
W1F 0RX

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