A Look Inside Wood Wood's New London Store

Soho’s newest location.

By
Fashion
2,407 Hypes 0 Comments

Danish label Wood Wood has opened the doors to its new London store, showcasing the brand’s own collections as well as pieces from a wider selection of brands. The space was designed by regular collaborator Spacon & X — a Copenhagen-based architecture and design studio — and will act as a flagship store, showroom and creative space for Wood Wood.

Speaking about the decision to open in London, Wood Wood creative director Karl Oskar-Olsen explained that “English music and subcultures alongside the English iconic heritage of clothes and fashion have always been a huge source of inspiration for Wood Wood. Not only within our collections but also in the way we create the output of our brand mix in our stores. The opening of the Wood Wood London store in Soho will define us as brand in the next period of our journey, and I’m looking forward to this adventure with great anticipation and humbleness.”

Wood Wood’s London store is the brand’s seventh location, with four spaces in Copenhagen as well as stores in Berlin and Aarhus. As well as mainline pieces, the stores also feature a brand list covering the likes of Cav Empt, NEIGHBORHOOD and Trés Bien.

In other news, Supreme has linked up with RIMOWA for Fall 2019.

Wood Wood London
33-35 Brewer Street
Soho
London
W1F 0RX

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1460 Users Online

What to Read Next

Supreme x RIMOWA Fall 2019
Fashion

Supreme x RIMOWA Fall 2019

Featuring a throwback spiderweb print.

Kevin Feige Confirms Three New Heroes Joining the Marvel Cinematic Universe
Entertainment

Kevin Feige Confirms Three New Heroes Joining the Marvel Cinematic Universe

They’ll first debut in their own Disney+ series.

Medicom Toy Pays Homage to Vienna Philharmonic With Golden BE@RBRICK
Design

Medicom Toy Pays Homage to Vienna Philharmonic With Golden BE@RBRICK

A nod to one of the best selling bullion coins.


Banksy-Designed Röyksopp Vinyl Sells for New Record High
Arts

Banksy-Designed Röyksopp Vinyl Sells for New Record High

A rare 1/100 spray-painted album cover.

Newest 'Westworld' Season 3 Teaser Highlights Shady Tech Company Incite, Inc.
Entertainment

Newest 'Westworld' Season 3 Teaser Highlights Shady Tech Company Incite, Inc.

Starring Jefferson Mays as co-founder Liam Dempsey, Sr.

Finn Wolfhard's Band Calpurnia Announces Breakup
Music

Finn Wolfhard's Band Calpurnia Announces Breakup

The four-piece indie rock outfit is moving on to new ventures.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.