Copenhagen-based Wood Wood has announced the opening of a new store in London’s Soho district. The move comes after Wood Wood grew its UK presence over recent seasons, including three presentations during London Fashion Week: Men’s over the last two years.
Whereas Wood Wood may be best known in the UK as a label in its own right, its stores in Copenhagen, Aarhus, Frederiksberg and Berlin also stock brands including UNDERCOVER, Aimé Leon Dore and CAV EMPT. The soon-to-open London location will also feature a wider selection of brands.
Announcing the store, Wood Wood Creative Director Karl Oskar-Olsen explained that “English music and subcultures alongside the English iconic heritage of clothes and fashion have always been a huge source of inspiration for Wood Wood. Not only within our collections but also in the way we create the output of our brand mix in our stores. The opening of the Wood Wood London store in Soho will define us as brand in the next period of our journey, and I’m looking forward to this adventure with great anticipation and humbleness.”
Keep an eye out for an official opening date for Wood Wood London, with the store set to open sometime in Summer 2019.
In other fashion news, emerging designer Saul Nash has been added to Fashion East for this season’s London Fashion Week: Men’s.
Wood Wood London
33-35 Brewer Street
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