Wood Wood Officially Announces London Store

Set to open this Summer.

By
Fashion
2,375 Hypes 0 Comments

Copenhagen-based Wood Wood has announced the opening of a new store in London’s Soho district. The move comes after Wood Wood grew its UK presence over recent seasons, including three presentations during London Fashion Week: Men’s over the last two years.

Whereas Wood Wood may be best known in the UK as a label in its own right, its stores in Copenhagen, Aarhus, Frederiksberg and Berlin also stock brands including UNDERCOVER, Aimé Leon Dore and CAV EMPT. The soon-to-open London location will also feature a wider selection of brands.

Announcing the store, Wood Wood Creative Director Karl Oskar-Olsen explained that  “English music and subcultures alongside the English iconic heritage of clothes and fashion have always been a huge source of inspiration for Wood Wood. Not only within our collections but also in the way we create the output of our brand mix in our stores. The opening of the Wood Wood London store in Soho will define us as brand in the next period of our journey, and I’m looking forward to this adventure with great anticipation and humbleness.”

Keep an eye out for an official opening date for Wood Wood London, with the store set to open sometime in Summer 2019.

In other fashion news, emerging designer Saul Nash has been added to Fashion East for this season’s London Fashion Week: Men’s.

Wood Wood London
33-35 Brewer Street
Soho
London
W1F 0RX

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

522 Users Online

What to Read Next

Ruby Rose's 'Batwoman' Gets Its First Trailer from The CW
Entertainment

Ruby Rose's 'Batwoman' Gets Its First Trailer from The CW

“The Bat’s not coming back.”

Netflix Announces 'The Magic Order' TV Series Adaptation
Entertainment

Netflix Announces 'The Magic Order' TV Series Adaptation

Set to be directed by James Wan.

'Herman Miller: A Way of Living' Captures Iconic American-Made Furniture Designs
Design

'Herman Miller: A Way of Living' Captures Iconic American-Made Furniture Designs

Exploring over 100 years of legendary pieces.


YFN Lucci & Trey Songz Are Missing Their Lovers on "All Night Long"
Music

YFN Lucci & Trey Songz Are Missing Their Lovers on "All Night Long"

“I was in the studio with Hitmaka and he played a bunch of tracks and this one was a banger.”

The Nike Epic React Flyknit 2 Gets a Classic Cortez-Inspired Makeover
Footwear

The Nike Epic React Flyknit 2 Gets a Classic Cortez-Inspired Makeover

The intersection of sporty and casual.

NEGLECT ADULT PATiENTS & SUB-AGE Drop Underground Graphic-Heavy Capsule
Fashion

NEGLECT ADULT PATiENTS & SUB-AGE Drop Underground Graphic-Heavy Capsule

Exclusive to Tokyo’s CANNABIS pop-up store.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.