Brain Dead Reimagines Workwear With New Winter 2019 Collection

Shot on location in Ivrea, Italy at the Olivetti company’s headquarters.

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Fashion
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Fresh off collaborations with A.P.C. and Stepney Workers Club, Californian brand Brain Dead premieres its Winter 2019 collection.

Shot on location in Ivrea, Italy at the Olivetti company’s headquarters, the collection is, as always, Brain Dead’s unique interpretation of utilitarian workwear, one that goes beyond the normal relationship between person and his/her workplace. “We do so by combining ideas of everyday life and work with a futuristic approach in which the workplace is designed for the human and not for the company itself,” says Brain Dean in an official statement.

Brain Dead’s unique, thought-provoking graphics are front and center yet again, thanks to a myriad of tees, both short and long sleeved, all in your choice of vibrant hues or faded washes. There’s also a selection of corduroy carpenter pants with velcro waistbands, as well as a wine-colored corduroy trucker jacket with leopard panels.

Brain Dead’s Winter 2019 collection is currently available at wearebraindead.com.

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Photographer
@_lucagrottoli
Stylist
@franciferretti
Art Direction
@elia.02

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